This month I solidified a release date for my debut novel, Secrets of the Blue Moon. Friday, September 6th, here I come! But yowza. There’s a great deal to do between now and then.
To help stay on track, I’ve enrolled in a mastermind program, 12 Weeks to Book Launch Success, created and taught by Lainey Cameron, marketing coach and author of The Exit Strategy, my book rec from November 2023. So far, Lainey has tasked us with mapping out launch plans, identifying our target readers, and determining how to categorize our books (genre…but, oh, so much more).
This week’s assignment? Working on our personal brands.
This assignment piggybacks well with something I learned from Lisa Montanaro at the Women’s Fiction Writers Association Conference last October. She reminded us that personal brands describe OURSELVES, not our books or products. Here are some examples:
Oprah = self-empowerment
Richard Branson = luxury
Kim Kardashian = flashy
We were challenged to choose three to five words that best describe us. Here are mine:
Warm
Witty
Wise
Sassy
Reflective
What about you, my friend? What’s your brand?
I would love to hear the words you think define you best. And while you’re at it, maybe help me pair down my choices to three. I mean, really:
Do you think I’m sassy?
Cheers ~ J
P.S. Marketing’s one thing, but don’t expect to see me on TikTok any time soon. Then again, I’m learning to never say never. So…stay tuned!?