Tea: an origin story

A taste of Chinese tea culture

 

AUSTCS proudly announces the final guest speaker for our 2018 event: Chloe Liang of the China International Tea Culture Institute.

 

China has the longest history of tea cultivation in the world, so it is unsurprising that it also boasts the richest tea culture on the planet. But when Starbucks is a trendy venue and multinational brands such as Twinings and Teavana are making inroads with the younger set at the home of tea, it prompts the question: has Chinese tea culture lost its way in the modern era?

 

The best person to answer that question is Chloe Liang, Deputy Director of the China International Tea Culture Institute (CITCI), the organisation behind the largescale International Tea Cultural Seminar, Tea Expo, Cultural Forum and tea competition held in Hangzhou earlier this year. We are pleased to announce that Chloe will be joining us in Melbourne this September as our second international guest presenter.

 

Chloe's depth of knowledge and breadth of experience is unmatched by Australian standards. The Zhejiang Agricultural and Forestry University graduate, in addition to her role at CITCI, has formal credentials from the Chinese Government as a tea taster, judge and Certified Tea Ceremony Master.

 

Her domestic travels allow her to experience tea culture in different regions. "I am fortunate to travel extensively around China, particularly in the tea-producing regions, attending and arranging conferences, seminars and expos. Tea culture as I’m sure many of you are aware, is a large part of our Chinese lifestyle," she says.

 

When not attending or arranging tea cultural events, or liaising with international guests, Chloe plans and writes tea books, such as A Taste of Chinese Tea, and papers including 'Tea Culture in the Grand Canal' and 'On the Main Characteristics of Shaanxi Tea Culture'.

 

Her role also sees her work with some of China’s most respected professors and scholars in the field of tea and tea culture, as well as international academics, professors and specialists—including AUSTCS founding director David Lyons.

 

"The time spent with these people has presented me with opportunities to gain vast knowledge and an insight into their experience in the world of tea," she notes.

 

Chloe also holds the position of Vice Principal of the Zhejiang Huayun Vocational and Technical School and she has a special interest in tea education, including teaching tea ceremony to young schoolchildren.

 

Her experience also extends beyond China. "My position at the institute also enables me to see tea cultures overseas. Recently I have participated in tea cultural exchanges in Japan, Korea, America and Italy and I look forward to adding Australia to this list."

Want to learn more about tea culture at AUSTCS 2018? Tickets now available.

(Image supplied)

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FAQs

 

Is AUSTCS mainly a business event?

 

No! AUSTCS is open to all members of the Australian tea community. We hope the event will be filled with a good cross-section of enthusiasts, tea businesses and members of the community who have a connection or passion to see the development of a recognisable Australian tea culture. Without tea enthusiasts, there is no tea community.

 

What is the difference between a General Admission ticket, a Business Supporter package and Sponsorship?

 

A General Admission ticket will give you access to the two days of the seminar, including Welcome by Tea, our special guest presentations, and participation in the Volunteer Working Group discussion as well as meals: morning tea, lunch and afternoon tea.

 

The Business Supporter package gives you a display space in the seminar area to promote your wares and we will display your logo across some of our collateral materials. It does not give you access to the seminar itself—if you would like to attend the seminar as well, you must purchase a General Admission ticket.

 

Sponsorship gives you three General Admission tickets, the same display space as a Business Supporter package, PLUS extra promotional spots across the AUSTCS landscape, including a profile in our newsletter, banners and social media.

Which tea to take top spot in Tassie?

 

Earlier this year we announced the debut of a distinct tea category at the Royal Agricultural Society of Tasmania Fine Food Awards. Entries close next week.

 

Walk into any bottle shop and you're met with hundreds of labels from some of Australia's finest wineries. You could undertake a comprehensive tasting strategy to find out which is the country's top drop—but your liver might have other ideas. Or you could look for Royal Agricultural Society medallists.

 

The Royal Agricultural Society awards have been a longstanding tradition since modern Australian agriculture became established. With a history of more than a century, RAS medals are like trust seals for the Australian public, a nod to the expertise and refined palate of the judges who deem this wine, this cheese, this chocolate at the top of its class.

 

Tea is now set to make its mark in the same manner, thanks to the Royal Agricultural Society of Tasmania Fine Food Awards, which has opened a distinct tea category for the first time, thanks to the work of the volunteer working group formed at AUSTCS 2017.

 

You have ONE WEEK left to enter your teas in the awards. The tea categories under consideration include:

 

  • Black Camellia Sinensis (single origin or blend)
  • Oolong Camellia Sinensis (single origin or blend)
  • Green Camellia Sinensis (single origin or blend)
  • Other Varieties Camellia Sinensis, including White, Puerh, Yellow, Matcha
  • Flavoured Camellia Sinensis based (Black, Oolong, Green, White), natural flavourings (natural fruit & floral blends)
  • Australian Black Camellia Sinensis (at least 50% Australian grown)
  • Australian Green Camellia Sinensis (at least 50% Australian grown)
  • Australian Flavoured Blend Camellia Sinensis based (at least 50% Australian ingredients)
  • Australian Herbal, Spice and Fruit Blends (at least 50% Australian)
  • Herbs & Herbal Blends, including Rooibos
  • Fruit Blends
  • Chai Leaf based blends (including Camellia Sinensis, herbs, spices, fruits and flavours)
  • Chai Leaf based blends – Caffeine Free

 

A CHAMPION and RESERVE CHAMPION TEA will also be awarded from the submissions, sponsored by AUSTCS member Pine Tea & Coffee (pictured).

 

To enter, please download and read the rules for submission.

 

Entries close 30 June 2018.

 

Upcoming events

 

22-24 June: Kohli Tea Emporium at the Good Food & Wine Show, Sydney

23 June: Tea Lab: Pairing tea and cheese, Sydney

30 June: Epic Japanese tea tasting, Sydney

21 July: SAVE THE DATE! The AUSTCS BrewIN, Brisbane

 

Do you have an event to promote? Let events liaison Kym Cooper know!

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