How do you know which products are "green" and which aren't?
Greenwashing is when companies and brands wave a green wand over their products and whisper a lot of marketing speak in consumers’ ears, without really doing all that much to back it up.
Words such as “natural”, “eco” and “environmentally-friendly”, and images of green leaves, forests, trees or animals, may not be telling the whole story.
There are a lot of ‘green' or ‘ethical' certification marks out there, but which ones are meaningful? The Sustainable Business Network has a list of marks which are relevant in New Zealand.