Dear Friends,
Our Edition 4 Jerseys and a very special base layer are ready to order now online. Please place your order before June 30 to ensure delivery on time for the ride on September 14.
These high-quality pieces are the result of our proud collaboration with Rapha Custom and the design powerhouse, BePoles! I’ll leave it to Antoine Ricardou, the founder and CEO of BePoles, to explain:
Three years ago, I met Moritz on a long bike ride. We struck up a conversation and when I told him that I was looking for a new designer, he suggested someone who I wound up hiring. He also mentioned that he was preparing a bike ride for his wife, who had recently passed away due to cancer. The jerseys for that first ride were already set but he was still missing the branding and the design.
Once Moritz shared his story and Nicola’s artwork, I was hooked. It was such an interesting project and close to my heart, since a close friend was suffering from cancer at the time.
Nicola’s video and the colors of her last works influenced my initial design, with “live the music that plays within you!” in the middle.
This year, I saw Nicola’s self-portrait where she’s on the bike. The center of the new logo for the Nicola Werner Challenge is one of the turning wheels.
To reflect “the music that plays within you”, I decided to create a base layer (the garment you wear underneath the jersey, directly on your skin), so that Nicola’s words are close to every participant’s heart.
Antoine understood in an instant what we’re aiming for and he transformed our message into branding that perfectly matches and advances our mission. Antoine and Nicola are a perfect meeting of creative minds: She would have loved to work at BePoles.
If you haven't already registered for the ride, please do so now. And, if you like our new kit, make sure you order it before June 30th.
Sportivement
Moritz
P.S. Due to technical limitations, registering for the ride and ordering the kit are two separate transactions.
