Fall 2021 Tech Newsletter

What's in this newsletter?

Tech Bookings Reopen, Nov 1

Social Media Algorithms

Why Offer Free Introductory Service?

Venmo & PayPal 1099K

Alt Text & HashTags

Tech Bookings Re-Open on November 1

Favorite Customer, I'll be back at it on November 1 from maternity leave, if you need any technical support or guidance.

 

I can be of assistance with:

On-Demand or Courses Set Up

Technical Services 

Retreat planning & logistics

Business Administrative Needs

Accountability

Schedule Now

How to Enhance Social Media Algorithms

Wondering how to increase your following on Social Media? Three tips (besides hashtags):

  1. Post consistently minimum 3x a week; try to get on a schedule
  2. Post a story a day so your audience knows what to expect
  3. Create weekly reels to gain a wider audience
  4. Use Alt Text this helps the algorithms pick you up
  5. Use HashTags some folks follow hashtags

Offer a Free Service on Your Website

In order for future clients to see if they like you & your services offer a free download, video, or 10 min consultation on your website. This can be a 10 min yoga session, a PDF of a few breathing exercises, or a niche offering that makes you unique. 

 

Not sure what I'm referring to? Check out Jason Crandell's free 30 Yoga Sequences to Support Your Home Practice to see an example.

Cash Apps Taxed Over $600

 

Yes, the IRS is requiring all transactions over $600 to be reported starting this year. While this sounds scary, it's not that hard:

  1. If you haven't created a separate business & personal account on these cash apps, I recommend you start doing that for the last quarter of 2021.
  2. Moving forward keep all transactions seperate.
  3. For 2021, you can easily export all transactions and determine which are personal versus business. 
  4. Remember the Yama of Asteya: nonstealing
 
IRS FAQs
 

If you still haven't started a business, consider doing it now. I recommend you do this for a few reasons:

  1. Able to deduct most of your common expenses (Phone, Internet, Spotify account, website, insurance, mileage if you do privates).
  2. Enhances reputation to those who don't know you.
  3. Legal Protection against most personal assets
 
LLC v Sole Proprietor

Alt Text & HashTags

Add Alt-Text to all your posts

  1. Before you post the photo "Advanced Settings" then "Write Alt Text"
  2. It should be a brief description of the photo itself. What is important about the photo? What are you conveying through the image?
  3. Keep it succinct and sweet. 
  4. Alt-Text of Photo: "[Female] yogi in a park doing Scale Pose (Tolasana)".
  5. Consider if race/gender/age is relevant. In some cases it might be, others it might not. In this photo, it is optional.

#CapitalizeYourHashTags

  • #susanalbumparty v #SusanAlbumParty
  • Capitalization helps readers properly break the words out
  • Assists those with dyslexia
  • Prevents misunderstandings

Favorite Customer, I added you to this email newsletter purely to help your small business!

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xxo

 

Delaney

Check out my website  
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