The roots of all goodness lie in the soil of appreciation for goodness — Dalai Lama

Although Thanksgiving isn't a tradition I grew up with, I'm starting to see the value of making November a month to focus on gratitude and giving thanks. And that's something that needs some conscious thought this year, at least for me anyway!

 

One thing I am grateful for this year is having had the opportunity to experiment with my own business. It hasn't been an easy year, but I figure that after starting a business in 2020, any other year is going to be cakewalk, right? I am also trying to be grateful for the opportunities for demonstrating courage and tenacity that this year has provided aplenty. That's where I want my mindset to be at least, but I'm not sure I'm enough of a grownup yet.

 

So what are you grateful for professionally? The opportunity to pivot? All the ways that this year has pushed you out of your comfort zone? Or are you just secretly grateful for the fact that working from home more means that you can work in your pajamas more often? I won't tell.

Marketing strategy

Jump into your marketing planning!

 

My planning blog series is now in full swing! We're sailing through the different stages. We've already covered off: reminding yourself of your brand strategy; how to build audience personas; setting your business and marketing goals; and reviewing your context. 

 

Coming up, I'm going to be getting to the nitty gritty of choosing different marketing channels and what content to put there. Check in with the latest blog and catch up on the rest!

 
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Digital marketing

Digital tools for remote working

 

This isn't just for marketing, but I wanted to slip this one in here. I've been working remotely for five years now and playing with various tools to use with teams, collaborators and clients. Here are some of my favorites.

 
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Written content

Why stories can change the world

 

I've always been a big reader and stories are a big part of how I remember things and how I think. They're also important in terms of how other people think and interact with the world. And the best part of working for myself is that I can choose whose story I want to tell.

 
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#TipOfTheMonth

Writing tips

 

Sara Rosinsky is a local Denver copywriter and every day she puts a useful quick spelling or grammar lesson on LinkedIn. If you're someone who occasionally has trouble remembering the difference between passed and past, then you should definitely follow her content. 

 
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About me

 

I love the Colorado sun. Even though I know it's bad for my skin and I have to wear sunscreen, sunglasses and sunhat basically yearound, it makes me happy. In 30 years my face will probably be as prune-like as my grandmother's was - and she grew up as a little Scottish girl in the foothills of the Himalayas, so she didn't do her skin any favors either. I relish the sun when it's out, so that when there are feet of snow on the ground in May, it's easier.

Until next time!

17425 Rimrock Dr, Golden, CO 80401
719 427 9490

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