Rejoice as summer should...chase away sorrows by living - Melissa Marr
This month's quote is lovely and positive, but the quote I actually wanted to put there (but it was too long) is this: "Let a man walk ten miles steadily on a hot summer's day along a dusty English road, and he will soon discover why beer was invented." - Gilbert K Chesterton. This is closer to my actual experience of July. I grew up in the English countryside and on the rare hot summer days, this quote is accurate. Now in Colorado, I spend most of my day in July hiding from the sun. Earlier this week I spent a whole day outside on a video shoot and by 5:30pm my brain really wasn't working any more. On that note, here are a few things to give you food for thought and keep that brain working on these hot summer days!
Marketing strategy
How to put together a marketing budget
As with everything in business, marketing needs to be paid for. But how much should you spend on marketing? Here's a rough guide on how to approach putting together a budget for your marketing activities.
Video is a powerful medium and there are lots of ways to use it. One way is to create short, catchy videos that explain what you do in an accessible way. Here's how to make them.
We all like to think we're unique - and when it comes to your business, you need to work out what makes you special. If you can't clearly articulate why someone should buy from you vs someone else, why should they?
TikTok is an influential platform for targeting younger demographics. It also has its own definite identity. Music is an intrinsic part of the videos made and TikTok recently put out an interesting report about how important music is to the community and how brands are getting in on the action.
The wildflowers in the mountains of Colorado are just incredible. They are fleeting and beautiful and brave. They start to grow once the last snow is gone in June and don't last very long. This is one of my favorite times of year for hiking because the high mountain meadows are coated in wildflowers. If you can get out to the mountains and see the last flowers before their season ends, I highly recommend it.
