Tourism Infrastructure Project Newsletter

Courtesy of Milparinka Heritage & Tourism Association

& Visitor Economy Development

Update #11  2021

Welcome to another update from the Sturt's Steps Project Team.

Sturt's Steps a strategic project funded by Infrastructure NSW to deliver 12 elements to Corner Country NSW that will provide amenities for visitors to increase tourism to the area.

Kicked off in May 2020, it is aimed to be completed by the end of 2022.

 

Read below and visit our website with all the updates from the team.

Movement recommences...

 

Following the announcement of the COVID restrictions being released, the Sturts Steps team was delighted to see the arrival of the new museum structures appearing at Milparinka & Tibooburra. To see where we are up to on all the elements read more below and see more images on the website.

 

Museums

The 2 museum structures are now in place and are being equipped with the amazing stories of the history of the region in time for the tourism peak season 2022. 

 

Sculptures 

From our last update, you will remember the Sturt National Park additions of the Bilby, Bandicoot & Quoll, by amazing sculptures Ivan Lovett and Brian Campbell. Well we now have in place a beautiful piece by Gritta Walker in Milparinka paying tribute to the many letters written to family and friends from Milparinka, Bonnie Quayle's stunning Aboriginal inspired piece also located in Milparinka, and not long away are the pieces by Ian Marr, Tabula Risa at Packsaddle and another piece by Ivan Lovett of a Cameleer and his camel to be on display in Tibooburra. Thank you to West Darling Arts for their assistance with this project. 

 

Interpretation Signage 

Our information posts are now in production and will be commencing to pop up in locations across the 1,100 kilometres in the coming months. Soon after, the 9 Interpretation Shelters will be strategically placed in locations of historical significance telling multiple tales of the location they are placed. 

 

Way-finding Signage 

The Transport NSW team is in location this week as they confirm all the necessary arrangements before procurement of the 126 signs that will be erected across Sturts Steps to help navigate tourists across the region.

 

In addition, work is commencing on the Camp Kitchens in Milparinka and Tibooburra again and the Post Office refurbishment program will start to see a roof being erected over the top of the Milparinka Post Office to protect and preserve it for future generations. 

 

And there is much happening with the digital integration of the content so visitors can access information with their own device and not mention the development of the Night Sky Park in Milparinka. To keep updated, view the project website with updated photos and content before it is officially launched in March 2022. Stay tuned for more information on the official launch of Sturt's Steps.

 

INDUSTRY REMINDERS 

 

ATDW

With the significant investment in the Destination NSW campaign, if you haven't got your ATDW listing up to date you are missing out! With millions of advertising dollars and publicity value directing all eyes to www.visitnsw.com, everyone listed on the ATDW has an opportunity to be seen.

The Australian Tourism Data Warehouse is the most important database of tourism products to get your business or activity known to potential travelers. It is important you keep your listing up to date as if it expires it drops off websites and you may not even know if you are no longer being promoted on many key websites - so renew your listing today with Get Connected!

 

WEBSITE ADDITIONS

To complement the service and facilities you offer tourists to the region, ensure you are now adding the extra benefit of coming to the region by seeing Sturts Steps. The more information you can provide your potential visitors the more likely they will come and we can provide imagery, logos, maps, and text to help you. Receive your Marketing Tool kit from the project team today.

 

GRANTS AVAILABLE

Refresh & Renew grants are available again... time to ask for that little investment in your product to make it better for visitors to the region. Click here for more details on these grants, including events grants and marketing opportunities. 

 

Sculpture Trail extension

 

In addition to the Bandicoot, Bilby & Quoll in Sturt National Park, Ivan Lovatt continues he artistry and is creating a testament to the settlement of Outback Australia with his wire sculpture of a Cameleer and his Camel. 

It will rest at his final location in Tibooburra in coming weeks. This comes as the final touches were made on the 2 pieces in Milparinka and work recommenced on the Packsaddle piece by Ian Marr.

 
For more photos
 

Safer Driving Series

 

Milparinka Heritage & Tourism Association was successful in obtaining funds through Transport NSW to produce the Safer Driving Series, educating visitors on how to navigate Outback conditions and roads. 

These videos are a must see for all travellers to the Outback areas of Australia. Thank you to Transport NSW for helping us bring these videos to our potential visitors. 

 

 
View the Videos

Update from Broken Hill Visitors Centre

2022 is set to be a big year and if the list of events is anything to go by, it's starting in March... Also see below for some must knows and opportunities to improve your tourism potential in 2022.

Events Calendar 

12 March - 57th St. Pat’s Races

22 – 26 March - Mad Max 2: 40th Anniversary

24 – 28 March - Broken Heel Festival

8 – 10  April - Perfect Light Film Festival

14 – 17 April - Heritage Festival (Easter Weekend)

19 – 24 April - Mundi Mundi Bash Fringe Event

21 – 23 April - Broken Hill Mundi Mundi Bash

May 2022 - West Darling Arts Music Festival

27 – 28 May - Agfair

18 – 20 August - Broken Hill Mundi Mundi Bash

8 – 12 September - Broken Heel Festival

The latest Broken Hill and Region Visitor Experiences guide can be accessed here: https://www.brokenhill.nsw.gov.au/Facilities/Broken-Hill-Visitor-Information-Centre/Visitor-Experiences-Opening-Hours

And courtesy of Destination NSW please see some helpful links below; 

•          How to use the Destination NSW Content Library – in case you like to get your hands on some great local and regional imagery to use on your website and any other collateral you produce

•          Creating a Get Connected listing – If you don’t know what this is please watch this video. This will give you access to the best free online marketing available.

 

Quick Tips Web Tutorials:

o          Adapting your Tourism Product

o          How to Shoot Video

o          Refreshing and Updating your Online Presence

o          Regional Conferencing

o          Staying connected with distribution partners

o          Working with the media

o          Social media

 

Quick Tips Guides for Tourism Recovery

 

You can also find further resources and guides on the following NSW First pages:

•          Develop your tourism business

•          Promote your tourism business

•          Sell your tourism product

Destination NSW Website

Visit Corner Country Facebook Page

The traction of the Visit Corner Country Facebook Page continues to grow. Please ensure you have connected to this page and keep an eye on it to be able to tag relevant items for your business. 

 

With 24,815 people following this page, it's important to leverage its success as a business located within the region. 

Visit the Page
Project Managed by Visitor Economy Development

Go to project site  
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