The New Programmatic First-Party Audience Taxonomy for Publishers & Media
Samhub and Nordic Data Resources unveil a new first-party audience taxonomy.
This pre-built system lets publishers easily categorize their ad inventory with data media buyers already trust.
New Plug 'n Play Audience Taxonomy Boosts Publisher's Business
Media buyers crave trusted, scalable data for programmatic campaigns. But building custom audiences takes time and resources!
Samhub and Nordic Data Resources unveil a new first-party audience taxonomy. The pre-built system lets publishers easily categorize their ad inventory with data media buyers already trust.
Nordic Data Resources have a long standing partnership with Kantar Media for unique and established audiences.
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Benefits for Publishers:
Faster Sales: Skip building audiences, sell from hundreds of pre-defined segments.
Reduced Costs: No need for complex data engineering.
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The Importance of Ethical Data Practices: Building Trust in a Data-Driven World
Do you have a good answer when partners & clients ask about your ad data?
In today's digital age, data is king. However, with great power comes great responsibility. Ethical data practices are no longer optional; they're essential for building trust with your customers and ensuring a sustainable future for your business.
Check out a sample of our free white papers - or go to our website to find them all.
The IDfree tool is built to respect 100% privacy and enable users to build, validate, and activate audiences as easy as a cup of coffee.
Privacy concerns are at an all-time high, and breaches of trust can have a devastating impact on a brand's reputation. Ethical data practices are not just about following regulations; they're about respecting your customers' privacy and building loyalty.
Building Trust Through Data Ethics
By prioritizing data privacy and ethical data collection, GDR and IDfree empower businesses to build trust with their customers. This not only protects consumer rights but also fosters a positive brand image and drives long-term success.
Trust in Transparency
We are transparent about the data we collect, how it is used, and with whom it is shared. We provide clear & accessible information to our clients and partners.
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Privacy-First
We leverage algorithms and aggre-gated data. This allows our clients & partners to deliver effective campaigns without ever using individual data.
💬 Contact us today to learn more about how we can help you achieve your marketing goals while upholding the highest ethical standards.
Industry News
The Global Advertising Spend Growth in 2024
OnAudience - the global data provider that gathers data from more than 200 markets globally - reveals how the global advertising landscape 2024 is under-going significant transformations, with unprecedented growth and shifting regional dynamics.
Digital Ad Spending in the Lead
The projected global advertising expenditure for 2024 is estimated at a staggering 754 billion USD, with digital ad spending taking the lead, capturing 59% of the global spend.
