The end of 2020 is upon us. Despite unprecedented challenges, 2020 also brought a meaningful push for purposeful good. People are calling for an economic system that benefits everyone. Companies and governments stepped up action on the climate crisis. Global giving skyrocketed in response to pressing social needs. Issues that have long been sidelined are beginning to take the spotlight. Read on to be inspired about the road ahead... |
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INSIGHTS | The Push for Stakeholder Capitalism |
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Grist / Biodiversity Heritage Library / Amazon DOWN TO BUSINESS How a Biden administration could push companies further on climateBusiness leaders are increasingly signaling their support for stakeholder capitalism through actions that benefit customers, suppliers, employees, and communities. Most recently, Nasdaq asked the SEC if it can require its 3,300+ companies to include at least one woman and one “diverse” director on their board. It's a timely move, as more than two thirds of investors want executive pay tied to ESG initiatives, such as DE&I. Case in point: proxy adviser Glass Lewis announced that it soon will “recommend voting against" a board that has fewer than two female directors. The public also wants action, with JUST Capital finding that 79% of Americans want corporate leaders to speak out on social issues over the next four years. That's echoed by U.S. President-elect Biden's call for a new era of stakeholder capitalism, which suggests that we may see greater political support for promoting corporate disclosure and stakeholder leadership. Read more. |
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DATA | Giving in the Time of C19 |
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This year's GivingTuesday was the largest day of giving yet. With a 25% increase from last year, Americans gave $2.5B at the start of the holiday season. The Harris Poll looked at 2020's impact on attitudes toward philanthropy, and found that many are more interested in donating than ever before. This was especially true for $100k+ income households, adults ages 35-49, and Gen Z and Millennials. Plus, survey results suggest that charitable giving is good for business. 86% of respondents said they would have a more positive view of companies that give to charities and 58% said they are more likely to buy from a company that gives to charity. Read more about one trend we hope will continue when 2020 is long gone. |
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ENVIRONMENT | REI's New Product Standards |
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REI is fighting climate change and inequity with refreshed sustainability standards that call for all 1,000+ of REI's brand partners to create an action plan to measure and reduce their carbon footprint. It also expands the list of third-party certifications that brands are encouraged to utilize, including Climate Neutral and bluesign. To address inequity, REI is asking all brand partners to establish guidelines that promote diverse representation in their marketing across race, age, gender identity, body size and disability. First launched in 2018, REI's standards are designed to evolve, and this iteration shows how business can effectively use its influence to advance ever-higher expectations for good. |
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INSPIRATION | Purpose-driven Athletic Apparel |
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BRAND ACTIVATION | Social Impact Online Stores |
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BRAND ACTIVATION | Holiday Ad Power |
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Coca-Cola's holiday ad, ranked the most "powerful" of the season by market research firm Kantar, won over the firm's reviewers with what they saw as sentimentality and humor. It appeals to sentimentality by tapping the nostalgia of Coca-Cola's Christmas trucks, which shows tthat he impact of brand-building can span decades. In our opinion, Papa John's DIY, minimalist Giving More This Christmas speaks even louder and with a clearer purpose. In a short 30-second video, the pizza chain says that it is giving the money usually spent on its holiday campaign to charities fighting hunger and homelessness. It's a simple approach, which cuts through the noise of a lot of the other advertisements we've seen this season. Take a look. |
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VIDEOS WORTH WATCHING | If 2020 Was A Searchbar... |
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PURPOSE | We Created an eBook! |
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Two years ago, we launched the Purpose 360 podcast to accelerate the purpose economy. Now, we're releasing an eBook featuring insights from our interviews with 25 purpose and sustainability leaders, including Unilever, REI, JetBlue, American Heart Association, and Mars. Purpose 360 has been called a “must-listen podcast" for the stakeholder economy, and the eBook is the perfect companion to help you identify, integrate, and activate purpose to create meaningful business and societal impact. Get your own digital copy at the link below, and – if you haven't already – subscribe to the podcast that started it all! And give us ideas who to interview in 2021!! Send them to Carol: carol@carolconeonpurpose.com |
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Catch Our Most Recent Episode! |
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Please check each event's website for the most up-to-date information. Interested in having Carol or one of our other talented partners speak at your event or hold a workshop? Let's chat! |
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JOB ALERT — Accelerist is looking for a Sales Account Executive and a Marketing Coordinator. JANUARY - Reuters NEXT, Jan. 11-14, virtual, reimagine solutions to our most pressing challenges
- CES 2021, Jan. 11-14, virtual, a global stage to launch products, engage with brands and define the future of tech
- Cleantech Forum, Jan. 19-21, virtual, uncover the ideas transforming how we tackle the climate crisis
- CECP The Evolution of Corporate Giving Budgets, Jan. 20, virtual, webinar on the evolution of corporate giving budgets in the past year
FEBRUARY - edie Sustainability Leaders Forum, Feb. 2-4, virtual, connect with leaders around solving the climate crisis
- CECP Disaster Preparedness, Feb. 9, virtual, webinar on how to incorporate disaster relief and response
- GreenBiz 21, Feb. 9-11, virtual, explore the latest trends, tools and insights shaping sustainability
- Sustainatopia, Feb. 17-18, virtual, focus on accelerating business development + investment acquisition within social, financial and environmental sustainability & impact
- SBSI 2021, Feb. 24, virtual, explore how organizations can develop and build a world that is good for all humans
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