Did anyone else find that time moved wierdly this year? The first two and a half months were all go, and then from March 16th (when COVID became a reality for me) through to September, time seemed to go really slowly. Then, this fall flew by. And now it is December. I'm making a special effort to get this newsletter out early this month before you take a break for the holidays, and I do hope you're able to take a break.
I am turning off my computer from Christmas Eve until January 4th. I plan on reading a lot, watching Christmas films, and eating lots of cheese and cookies. I'm also looking forward to all the snowy recreation I can do. Switching off from work at the end of the year has always been really important to me and I'm lucky enough to be able to do so with my own business. I look forward to seeing you refreshed and renewed in the New Year!
Marketing strategy
Wrapping up your marketing planning
My comprehensive marketing blog series is now coming to its conclusion. Here's what we've gone over:
Search Engine Optimization can be a daunting term, but really all it means is using all the tools in your kit to make your website more findable. Social media is definitely one of those tools and it's surprisingly straightforward.
There is a reason that newspapers have editors as well as journalists - writing is only the first part of creating excellent written content. Editing isn't just about making sure that your grammar is correct, it also serves to ensure that your message is on track to make an impact with the audience you're aiming at.
Even if you don't use Shopify, if you sell things of any kind online, you should subscribe to their blog. It has all sorts of tips and tricks for e-commerce businesses and can also give some inspiration to us service-based businesses.
I was looking for a photo of me around the holidays but I like this one of my tree more. Every year we go up to Leadville, get a $10 permit and cut down a tree. There are a lot of lodgepole pines in Colorado and more often than not we get a lodgepole, which means our Christmas trees tend to be on the skinny side.
Growing up we had the same artificial tree my whole childhood, which was a nice tradition in itself. Now, hunting the perfect tree is half the fun, and decorating and admiring it are the rest!
