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This year's Ad Meter overall winner, plus category favorites, are here! See below to check out what ads stood out in 2024.

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How much does a Super Bowl commercial cost? Here's the average breakdown since 1967

What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves.

As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.

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To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles Rams and Cincinnati Bengals.

Believe it or not, though, it’s money well spent for the advertisers—where else in the fragmented days of social media and streaming yanking away audiences (and their attention) will you get 100 million viewers…who are typically more interested in the ads than the actual game?

And the costs work just as well for the network that airs the Super Bowl: a recent figure showed earnings of $434.5 million of in-game ad revenue.

Any guesses as to what a 2024 Super Bowl commercial will cost?

Take a look…

Super Bow I, 1967

30-second cost: $37,500

Super Bowl II, 1968

30-second cost: $54,500

Super Bowl III, 1969

30-second cost: $55,000

Super Bowl IV, 1970

30-second cost: $78,200

Super Bowl V, 1971

30-second cost: $72,500

Super Bowl VI, 1972

30-second cost: $86,100

Super Bowl VII, 1973

30-second cost: $88,100

Super Bowl VIII, 1974

30-second cost: $103,500

Super Bowl IX, 1975

30-second cost: $107,000

Super Bowl X, 1976

30-second cost: $110,000

Super Bowl XI, 1977

30-second cost: $125,000

Super Bowl XII, 1978

30-second cost: $162,300

Super Bowl XIII, 1979

30-second cost: $185,000

Super Bowl XIV, 1980

30-second cost: $222,000

Super Bowl XV, 1981

30-second cost: $275,000

Super Bowl XVI, 1982

30-second cost: $324,300

Super Bowl XVII, 1983

30-second cost: $400,000

Super Bowl XVIII, 1984

30-second cost: $368,200

Super Bowl XIX, 1985

30-second cost: $525,000

Super Bowl XX, 1986

30-second cost: $550,000

Super Bowl XXI, 1987

30-second cost: $600,000

Super Bowl XXII, 1988

30-second cost: $645,500

Super Bowl XXIII, 1989

30-second cost: $675,500

Super Bowl XXIV, 1990

30-second cost: $700,400

Super Bowl XXV, 1991

30-second cost: $800,000

Super Bowl XXVI, 1992

30-second cost: $850,000

Super Bowl XXVII, 1993

30-second cost: $850,000

Super Bowl XXVIII, 1994

30-second cost: $900,000

Super Bowl XXIX, 1995

30-second cost: $1.15 million

Super Bowl XXX, 1996

30-second cost: $1.085 million

Super Bowl XXXI, 1997

30-second cost: $1.2 million

Super Bowl XXXII, 1998

30-second cost: $1.29 million

Super Bowl XXXIII, 1999

30-second cost: $1.6 million

Super Bowl XXXIV, 2000

30-second cost: $2.1 million

Super Bowl XXXV, 2001

30-second cost: $2.2 million

Super Bowl XXXVI, 2002

30-second cost: $2.2 million

Super Bowl XXXVII, 2003

30-second cost: $2.2 million

Super Bowl XXXVIII, 2004

30-second cost: $2.3 million

Super Bowl XXXIX, 2005

30-second cost: $2.4 million

Super Bowl XL, 2006

30-second cost: $2.5 million

Super Bowl XLI, 2007

30-second cost: $2.385 million

Super Bowl XLII, 2008

30-second cost: $2.699 million

Super Bowl XLIII, 2009

30-second cost: $2.999 million

Super Bowl XLIV, 2010

30-second cost: $2.954 million

Super Bowl XLV, 2011

30-second cost: $3.1 million

Super Bowl XLVI, 2012

30-second cost: $3.5 million

Super Bowl XLVII, 2013

30-second cost: $3.8 million

Super Bowl XLVIII, 2014

30-second cost: $4 million

Super Bowl XLIX, 2015

30-second cost: $4.25 million

Super Bowl 50, 2016

30-second cost: $4.5 million

Super Bowl LI, 2017

30-second cost: $5 million

Super Bowl LII, 2018

30-second cost: $5.2 million

Super Bowl LIII, 2019

30-second cost: $5.3 million

Super Bowl LIV, 2020

30-second cost: $5.6 million

Super Bowl LV, 2021

30-second cost: $5.5 milllion

Super Bowl LVI, 2022

30-second cost: $6.5 million

Super Bowl LVII, 2023

30-second cost: $7 million

Super Bowl LVIII, 2024

30-second cost: $7 million

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