COMMUNITY REVIEW
AUGUST 2020
Check out the posts and articles with the highest readership and engagement
1. Compare the effects of social media, digital media, broadcast, passion and attendance on partnership recall. Check out more on LinkedIn.
2. Teams Will Reach Fans With or Without Attendance
Sports fans follow year-round not just game days. NFL teams can still reach 97% of fans with or without attendance. Sports are 365, not 16 to 162.
3. New Spending Brings New Sponsorship Opportunities
We look where consumers are spending money, their time, and then we follow the money—noting which relevant stock prices have soared over the past quarter.
4. NFL Fans Prefer Players Stand
But are okay with players kneeling during the National Anthem. Check out our national poll of NFL fans.
5. How long does it take a sponsorship to work? Read more on LinkedIn.
