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#17 August 2022

NEW PARTNERSHIP WALK

THE PRIVACY-FIRST TALK

Global adtech leader The Trade Desk has recently started a partnership with

Global Data Resources to ensure access to privacy-safe consumer data.

In partnership, The Trade Desk and Global Data Resources lift the burden of data privacy for advertisers and ad buyers who must target with precision - but not by tracking and storing private user data through third-party cookies.

 

Reaching the right audience for the right ad campaign is absolutely still critical.

It just has to be done in a respectful and non-intrusive way!

 

Global Data Resources' Global Partnerships Director Göran Eklöf says:

"We welcome The Trade Desk among our valued partners. The demand for advertising models that are based on respectful ways of collecting consumer data only grows. And we are very pleased to provide socio-demographic privacy-safe data to one of the World's leading DSPs as we continue to support the transition to more transparent targeting."

 

Please reach out to Göran to hear more about how the partnership with The Trade Desk can help you and your team.

PRIVACY IS NOT POSTPONED

When Google needs more time to test in the Privacy Sandbox, we rely on our patience about another postponed opportunity to support privacy-first targeting.

 

In the words of our CDO, Ulrik Larsen:

 

"It's disappointing to us that Google again postpones alternatives to tracking consumers by third-party cookies. Nevertheless, Privacy Is Not Postponed. And we keep up the good fight for data privacy as we go on providing agencies and advertisers with the tool to create respectful insight-driven targeting." 

 

Read more

YOU & IDFREE.COM

 

You can have/have access to privacy-safe targeting with a company account.

 

Support your privacy-first strategy by relying on our country-based socio-demographic data. 

Please log in to stay/become familiar with IDFree practices. You have unlimited access to tweaking your audience's

reach-precision combination.

 

idfree.com enables you to gain the all-important insight into your campaign performance before (!) you activate it.

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Do you need to re-activate your company account? Please reach out to us

NEWSTICKER

 

Adtech giant Criteo faces $65M fine in France for GDPR consent breaches

 

[Kantar webinar] Media Reactions 2022: Which ad platforms do people prefer?

 

Google's cookie delay: obstruction or opportunity?

DATA PARTNERS

 

Data transparency, data ethics, data privacy are keywords to us and our

quality data partners:

Kantar

Nordic Data Resources

TransUnion

 

Reach our Partnerships Director

GET INTRODUCED

 

We offer you a short introduction to IDFree.com as a tool and solution.

The link opens a calendar

where you can request a day & time for a single or group web intro.

 

Book IDFree.com Demo Here

ABOUT IDFREE.COM

 

idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences.

Activate the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, DOOH.

 

You can follow idfree.com on LinkedIn.

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