Mosaic™ 6.0: A Dedication to Precision Targeting |
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Longtime partners InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting. The innovative tool continues to enhance the ROI of digital advertising with ever more layered consumer insights. |
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6 Generations of Insights "The hunt for actionable customer insights has never been greater". These are the (translated) words of InsightOne's CEO Markus Jürss as he introduces Mosaic™ 6.0 for Norway. The complete launch of the 6th generation of Mosaic™ Norway is now available on Vimeo. We recommend that you understand Norwegian though 😉 If not, we will be happy to help you get the details. Awareness is Hot When we understand the key features and characteristics of different audience groups, we can tailor messages and campaigns to resonate well with exactly that target demographic. We could say that working with Mosaic™ is the difference between assuming who your audience is and deeply comprehending the lifestyles of the consumers you want to reach. |
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Magical Mosaic™ Mosaic™ is the world’s leading data-driven consumer classification, available in over 30 countries globally. Mosaic™ describes the interests, attitudes, purchasing power and buying habits, family situations, housing types, levels of education and surfing habits both in a customer base and the market. Unlocking Lifestyles InsightOne and our sister company Nordic Data Resources (NDR) have been in a fruitful partnership since 1st. generation Mosaic™. The combination of consumer classifications and neighbourhood geo-data has long reached audiences with laser-sharp precision. See more in the free white papers: Mosaic™: Unlocking lifestyles From Coffee Shops To Condos Don't miss the outstanding video: Ethical edge with Mosaic™ |
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Please reach out to Geir Iversen, Director Norway at InsightOne or Gunnar Kihl, Managing Director at Nordic Data Resources to hear much more - in English or Norwegian as you choose - |
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If you or your team find yourselves stuck on how to proceed in the build-validate-activate process, then please lean on our available activation guides, accessible from the main menu on idfree.com. |
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The IDFree tool is built to be extremely user-friendly. Users typically get quickly acquainted with the dashboard and immediately start building audiences. But! If things muddle up, you have access to our user-friendly Help pages and activation guides. If you need further assistance, please write to support@idfree.com. . |
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Have a look at our main Help pages: |
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"As an independent agency, we go the extra mile, work faster and find more pragmatic solutions to make everyday life for our clients and partners easier. By building privacy-safe audiences on the IDFree platform, we can efficiently activate our client's unique audience on multiple media platforms via the true omnichannel solution. As an agency, we simplify complex digital marketing, and IDFree.com supports our transparent business model."
- Arvid Cedergren COO & Co-founder, Amidays |
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"My algorithm knows my tastes and interests better than my parents do." So says more than half of Gen Zs in a poll run by the youth culture agency Archrival, unfolded in a Vogue article. A 21-year-old student participating in Archrival’s focus group, says she only makes impulse purchases if she’s read some reviews first. “I think it depends completely on where I see the product, if it is a social media influencer or a content creator with similar skin tone, body type and height, I’d be more inclined towards an impulse purchase based on their review.” |
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NYT: EU requires tech giants to open up their platforms to smaller rivals
. The Digital Markets Act took effect on March 7, and the EU is not hesitating to ensure fair and open digital markets, writes The New York Times. The EU is investigating whether Apple and Alphabet, the parent company of Google, are unfairly favouring their own app stores. Meta will be questioned about their ad-free subscription service and use of data for selling advertising. “Certain compliance measures fail to achieve their objectives and fall short of expectations,” said Margrethe Vestager, the European Commission’s executive vice president at a recent news conference in Brussels. |
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