Welcome to the November newsletter!
In this issue you'll find:
Applied BeSci repository of case studies, learning resources and job specs
A magazine full of interviews with some of the biggest researchers in behavioural science
A long-form article on whether or not nudging is dead
Elsewhere on the internet:
I also love this video with Dr Laura de Moliere, former head of behavioural science at UK Cabinet Office because I wholeheartedly share her view that once you start looking at problems through the lens of behaviour, a whole new world opens up and you "see the problem in high resolution".
As she notes, there is no one way to do behavioural science and the true power of BeSci isn't about nudges or RCTs, but analysing problems from a behavioural perspective: what behaviours are we seeing, why are they a problem, what behaviours would we want to see instead and why are people not doing them already? The "magic" of BeSci lies in being able to empathise with a target audience - if you think of their behaviour as irrational, it simply means you haven't fully understood their context and the logic underneath their observable behaviour.
Finally, I also share her vision that behavioural science should be made accessible to everyone, which is why I created the repository of resources for how behavioural science can be applied in the private sector - you can find it below.
And if you don't have plans for this evening yet, tune into the Action Design Network "The Future of Behavioural Science" event 6pm GMT/7pm CET/1pm EST!
Until next month,
Elina