IDFree Insider

#2 January 2021

Kicking off '21 with new activation

platform integrated: BidTheatre

 

Whether you/your clients buys or build the audience, you can quick & easy activate that same audience on multiple digital channels! With BidTheatre on board as another new partner platform, you can kick off a true omnichannel strategy!

Read all about it!

IDFree News

 

In the words of BidTheatre

"Addressing concerns around privacy is paramount to the continuing growth of the programmatic ecosystem and BidTheatre. Thanks to the integration with IDFree, our clients get the ability to easily build high performing cookieless audiences and seamlessly export them for activation in our platform."

 
bidtheatre.com
 

Omnichannel is CMO fav

Gartner’s Annual CMO Spend Survey found that martech investments will remain strong in 2021 - even with pandemic spending cuts. Marketers have already had to retool their marketing strategy to an even bigger focus on digital. By using the IDFree targeting platform, one audience fits all digital channels!   

 
CMO Survey

Data partners

IDFree is founded on Privacy-by-Design, and it's essential that our data partners match us in data ethics. Check them out:

 

Kantar

Nordic Data Resources

TransUnion

About IDFree

 

The owner and developer of idfree.com is Global Data Resources. The IDFree system allow users to create custom audiences, analyze them, and push location data to integration partners like DSPs, SSPs, ad servers, and publishers. By integrating with a growing number of platforms, we allow activating the same audience on multiple marketing channels.

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Email: janne.larsen@ globaldataresources.io

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