Made in Italy:

selling sound

since the 1300s

Chiaro-scuro,

forte-piano,

legato-staccato.

 

0-1,

like in computer programming:

yin-yang,
shadow-light: 

I, A.

 

I T A L I A, precisely:

the land that sounds

binary, synthetic, 

vibrant, expressive,

simple, complete.

 

Black on white,

like music on a score.

 

"A language so powerful to make want one who doesn't,

and un-want one who does..." -  

thus Dante sponsored his creation - 

"...illustrious: for when it's hit by the light, 

it shines." 


Jacopo Peri, 300 years after:

"the idea was to imitate the spoken word with singing,

so that harmony and melody,

enhancing that of everyday speech,

should arise.”

 

Raw acoustic matter to be sold in an elegant Made-in-Italy package, purposedly named opera - plural of opus: fine design, clothing, shoes, architecture, technology.

 

Just what you are still buying from us.

Food too, they ate, back in time, in Opera houses!

Would you pay for prosciutto di Parma what just isn't?
Would you find acceptable a bolognese made with ketchup?
What if your Chianti didn't come from the Tuscanian hills?

 

In a globalised Opera marked,

sending the core value of a product to waste is missing its whole nature,

and depriving the world of the chance to witness a unique magic.
Do we take that responsibility?

We'll never understand why musical staccato even exists, if we don't know what Italian's syntactic germination is.

We'll never produce real legato, if our vowels are wrong and they don't reverberate so to melt in one line.

 

Phrasing will be just a outside habit, not an intrinsic necessity.

I've spent the past 12 years of my life preserving the real taste of Italian Opera for you. 

 

My work is of political nature, because globalisation is a safe process only if authenticity and  uniqueness can survive.

 

Help me spread the accento.

Join my community by subscribing to my newsletter and stay posted on my work, initiatives, masterclasses, promotions.

 

Open-closed vowels,

plain-double consonants.

That made it, for us.

Actually, that made us.

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Sara Gamarro - Italian Opera coach - Italy

Sara Gamarro is an internationally renowned coach of Italian Opera and author of "CANTARE ITALIANO - The Language of Opera", first Italian-born complete guide to Italian lyric diction ever written.

"Peter Brook, in an interview a few years ago, compared Opera as it is understood by today’s market to a crumbling building whose pipes, which once carried water, had progressively rusted and deteriorated to the point in which people had forgotten their original function, transforming the building itself into a museum whose very walls (i.e. the essential matter) were torn down with the incomprehensible aim of admiring the empty tubes in ecstasy.

 

 The aim of this text is to praise the ancient beauty and the functionality of those tubes, but in the hope that pure water may once more run through them and that this water may bring back a thirst for so long unjustly frustrated that it has dried up in audiences. "

"Cantare Italiano - The Language of Opera"

(published by Rugginenti/Volonté&Co. - Milano - 2019)

presentation of the Italian edition in Bologna, Jan 2020

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