| En Root | 

Today marks the one-year anniversary of OutGrowth's launch, and we are so excited to celebrate with you! In the spirit of entrepreneurship, we are dedicating this issue to innovation. We salute the inventors, creators and courageous dreamers who are changing the way we live, work, think and yes, even breathe. At OutGrowth, we believe that success starts with an idea, a connection to purpose and a huge dose of perseverance. We believe in daring to learn, live and work differently. Prepare to be inspired by the leaders who are doing it, and get ready to take with you our top tips and tools for launching to the next level. Happy reading. 

 

Grow out with us.

Join Us for the 2019 Summer of Impact!

The Sun Beam

Featured AlgenAir Founders

Kelsey Abernathy + Dan Fucich

 

 

Upwards

North Star

by Kim Bryden

Founder + CEO of Cureate

This Month at OutGrowth

Looking Ahead to Year Two

 

 

The En Root Scoop

Tools for Innovation

Our Top Podcast,Ted Talk and Book for Starting Today

Learn More

Kelsey Abernathy and Dan Fucich, Founders of AlgenAir LLC, are changing the air we breathe indoors. They are a testament to the power of innovation to shift the way we see a problem, and to make way for a re-imagined approach to working and living.

 

When we first got introduced to Kelsey and Dan, we were impressed by their vision to make such a significant shift in our day-to-day quality of life. We just had to hear their story.

 

Getting their start as PhD candidates at the Institute of Marine and Environmental Technology (IMET), Kelsey and Dan focus their research on algae. In addition to studying at IMET, Kelsey and Dan are also a part of the Ratcliffe Environmental Entrepreneurs Fellowship (REEF), a program that gives young scientists the tools and resources needed to bring their research from lab to commercial market.

 

It was through their research that they discovered the seriousness of indoor pollution- an area that no one seemed to be addressing to date. Remarkably, algae pose a solution to that very problem.

 

It turns out that this is a major issue. In fact, in doing some research, we found that ‘Most Americans spend up to 90% of their time indoors and many spend most of their working hours in an office environment. Studies conducted by the U.S. Environmental Protection Agency (EPA) and others show that indoor environments sometimes can have levels of pollutants that are actually higher than levels found outside.’ (EPA, 2018)

 

Kelsey and Dan are really on to something, and we were fascinated to learn a bit more about the science behind their solution. In terrestrial plants, 95% of the energy generated through photosynthesis is put back into the structure of the terrestrial itself.

 

Who knew?

 

Algae are incredibly energy efficient, and oxygen is actually a waste product, making it a viable solution to indoor air pollution issues. Additionally, algae itself can be used in health supplements and fertilizer, meaning there are multiple layers of benefits, from biomass to byproduct.

Kelsey and Dan are now translating that solution into a real-life product.

 

Currently, they are entering the prototyping stages, where they will be testing their solution, developing a functional model and beginning to raise awareness about the importance of their work.

 

In the future, they envision AlgenAir creating products that the everyday home and office consumer can purchase. Down the line, there could even be the potential to work on a larger scale with entire apartment complexes and office buildings, since much of what they are creating can be integrated into a building’s architecture.

 

AlgenAir has the potential to reduce our risk of illness, improve our quality of life and even increase our productivity. We can’t wait to see how far they go, and we are excited to be a part of their movement.

 

In closing, we asked Kelsey and Dan for their top advice for the innovator in us all, especially those of us looking to transform our ideas and interests into a product or business--

 

Dan’s Top Resource: The Art of the Start, by Guy Kawasaki and Lindsey Filby, a book that has inspired Dan’s journey as he takes his vision from idea to fruition.

 

Kelsey’s Top Advice: Start having conversations early. Ask questions, look for opportunities to make new connections, and engage in networking as you start to build your way forward. Not only will this help you in formulating your idea at the beginning stages, but it will benefit you as you move forward to test, launch, and ultimately, get your business off of the ground.

 

Learn more about AlgenAir LLC by visiting their website, and following them on Instagram.

Connect with AlgenAir

For as long as I can remember, I wanted to work in the arts. Whether it was documentary film-making or museum curation, the idea of being able to shine light on stories untold through creative expression was always a key part of my identity.

 

Throughout university, I continued on this path by working at Paramount Pictures in New York City, running marketing and events at the American Film Institute outside of Washington, DC, and gleaning the ins-and-outs of running an art gallery while studying in Madrid, Spain. Even though I checked all of the boxes - get good grades, get the internships, show passion and competence in the field - nothing prepared me for what happened next…the financial collapse of 2008-2009.

 

Unfortunately, no one cares about art or investing in the arts during a financial collapse. My entire well-planned trajectory was tossed out the window and I had to adapt. Why hadn’t anyone taught me that life does not care about your perfect plan?

 

It was then I realized that I had to define my happiness and what “success” looks like to me by getting clear on my north star. What was it that really made my heart sing? What did I want to achieve - regardless of the status of job I was currently in?

 

I kept going back to my previously- mentioned statement: the idea of being able to shine light on stories untold through creative expression was always a key part of my identity.

 

What other areas of creative expression shine light on stories untold, and have the potential to lift up economically-rising men and women? The food industry.

 

With this realization, I proceeded to have a career from government to Fortune 500 retail management, to food-tech startup before starting my firm, Cureate. The food industry may seem like an obvious choice now, but back in 2010 in Washington DC - it most certainly was not. The only two notable food businesses in the area were Whole Foods Market and Honest Tea, before the advent of the fast casual and kitchen incubator booms.

 

Why do I love the food industry? And let me get more specific: why do I love food entrepreneurship? In the next 5 years, 40% of our workforce will be solo-entrepreneurs, and in the next 7 years, the number of small and personal businesses in the U.S. alone will increase by more than 7 million. These facts, coupled with growing consumer interest in purchasing from small business, is the perfect storm for economic development.

 

Over the past 10 years of working in the food industry, I’ve worked with the hyperlocal startup to the product sweeping the nation. Time and time again, one of the biggest hurdles facing food and beverage entrepreneurs is the time spent working in their business versus working on their business.

Recognizing this hurdle, I created Cureate with the premise to help food entrepreneurs grow and scale their businesses through marketing, business development, and operations services.

 

Then I began connecting the dots, which led to the creation of our local procurement platform - Cureate Connect. I started noticing the processes in which I could help people systematize the way businesses grow— beginning with the foundations of what it means to scale one’s food business. In order to scale, two things need to happen.

 

First, there must be a reinvestment of money and commitment from larger buyers on a local, regional or national level to support our small business ecosystem. This would include: universities, hospitals, hotels, grocers, real estate, and even wedding and conference planning industries.

 

Second, one must grow regionally either through sales and/or brand awareness to gain consumer spending beyond one city metro. So, we’ve created a system for regional procurement for our small businesses to scale within a city, and beyond.

 

Big businesses and institutions: together, our mission is to spur economic development on a local and regional level. Imagine a system where you could transparently track how your dollar has increased jobs in your city-metro area through new procurement opportunities.

 

By investing your resources and money back into small business owners through our database and Proposal process, we will be able to track how your procurement initiatives have shaped the way big business and small business work together.

 

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. [...] The broader one’s understanding of the human experience, the better design we will have.”

– Steve Jobs, Wired, February, 1995

 

I encourage you, on your entrepreneurial journey, to realize life happens and all you have is your ability to observe, synthesize and adapt. Instead of thinking about the job title you want, think about the skills you want to learn - the core values you want to possess. For me: that is resiliency, adaptability and creativity.

 

I look forward to co-creating the future we want to live in alongside you and your north star.

 

Kim Bryden is the Founder and CEO of Cureate. You can follow Cureate on Instagram, Facebook and Twitter (@kimbryan).

Connect with Kim
 

OutGrowth Blog

October Writer Showcase

 

Yash Santani

Carey Finance Grad Sows Solutions for Success on the Eastern Shore

 

'The need to pivot was becoming ever more imperative. And right when I least expected it, a life-reviving avenue presented itself.'

 

Yash recently graduated from the JHU Carey Business School with his Masters in Finance, and is a recent alum of the OutGrowth 2018 Legacy Cohort. This post was originally featured in Carey the Torch, the JHU Carey Business School blog. Enjoy!

 
Read Here
 

OutGrowth Events

Looking Forward
 

November 3 | One-Day OutGrowth Event with the JHU Carey Business School + Star Bright Farm

 

November 6 | Presentations at McDaniel College

 

November 7-9 | Presentations at James Madison University

 

November 9 | Mentor at Innov8MD

 

November 16 | Stevenson Internship Showcase

 

November 30 | Presentation to JHU Carey Business School

 

 
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'Impact Boom searches the globe to find the people, stories + inspiration to help you create maximum positive impact.

 

They interview world-leading social innovators, entrepreneurs, changemakers, designers, educators, thinkers and doers who share insights, ideas + inspiration. As long as these leaders are focusing their efforts on creating positive social and environmental change, they'll make sure you hear about it.'

 
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'What really distinguishes the people who literally change the world--those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us?

 

Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again.'

 
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