Read this for the most recent CTV | OTT headlines. Our goal is to keep readers informed and up to date. Please contribute to our growing ConnectADtv blog community. connectadtv.com/blog |
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Some people think bigger is better, is it really? How is your cable company, medical provider, or favorite airline treating you? Large & small companies don't provide great results because they have lots of people. They deliver results because they listen to their customers & have the right person with the experience, knowledge, and tools to meet or exceed the desired outcomes. We are Large Enough To Specialize, Small Enough To Care. | | |
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What is a potato without the sizzle of a steak? (Ask Ruth’s Chris how important the sizzle is). Netflix, Hulu, Amazon have a lot of sizzle with their originals Like: Stranger Things, 13 Reasons Why, The Handmaid’s Tale, The Marvelous Mrs. Maisel, Bosh... They are also investing big in original programming. Netflix alone is investing around 8 billion in 2018 on programming. The awards, press, and buzz associated with these programs are likely generating a lot of subscriptions. But... | | |
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The old puppy dog trick. Use Sling for free. Sling TV is adding Free movies and TV shows. Sling is fantastic and getting better. Now even nonsubscribers can use the Sling OTT service. | | |
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You gotta love it, Amazon introduces the new Fire TV Cube. The best of The 4K Ultra HD Streaming Fire Stick and hands-free Alexa. Who is going to make the popcorn? | | |
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74% of US households now have a connected TV device. That is an 308% increase from 2010 -2018. This is an excellent opportunity for local CTV | OTT advertising. | | |
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Growing, Growing, Grown! 360% increase 2015-2017 Thin bundles continue to be hot. OTT subscribers want live, on-demand, and sports. | | |
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Customers are consuming entertainment and information relevant to them through connected devices. While marketers see TV, Radio, Digital, Print, as individual silos and separate behaviors, customers don’t. Marketers need to shift from platform and program-centric buying to audience-based plans in order to keep up... |
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Life is a long lesson in humility. Be sure to plant your feet in the right place, then stand firm. Our smile is the key that fits the lock of everyone's heart. The person who knows that enough is enough will always have enough. Rough diamonds may sometimes be mistaken for worthless pebbles. I hear, I know. I see, I remember. I do, I understand. |
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Thoughts for the week shared by Sam, enjoyed by many Aim above the mark to hit the mark. If you don't think every day is a good day, just try missing one. Education is the movement from darkness to light. It is easier to go down a hill than up, but the view is from the top. |
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