The Realtors' "Secret Weapon" Newsletter, July 2021 |
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Every Realtor needs a few secret weapons. Have you added staging to your back pocket? |
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PART 2: The Power of Offering VALUE |
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What do you want as a Realtor? Really want? You want listings. You want to sell houses. You want to be there for your clients and make this a fluid process for them. |
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A little rearranging and removal of part of the giant sofa really opened up this room. The huge window is now a show-stopper! Sheers were added to soften the view of a business directly across the road . |
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So how can you secure more listings, especially in this competitive market? You know that real estate success is actually all about marketing and merchandising. How you market the home to potential sellers, to buyers, to the community at large, as well as how you market and present yourself as an agent is key. How can you naturally use the power of marketing to get more listings and become known as the “premier” Realtor or agency?...... |
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You do this by branding yourself as the agent who has the best listings and has elevated your marketing to a new level by offering more to your sellers. You do this by ensuring ALL your houses will look and feel better in the listing photos and when buyers are viewing the home in person. |
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… And it can’t help but happen naturally by utilizing the knowledge of a dedicated, experienced, certified and personable stager to conduct Pre-Listing Staging Consultations on all your occupied listings. A stager adds VALUE to you! We make YOU look great! We provide out-of-the-box solutions to many of your listing and showing problems. |
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Photos of an occupied house where a stager has done an effective consultation, and the owners have followed through with their written Action Plan, cannot help but elevate the quality of your brand in the minds of everyone you market to. Your photos will show it. Sellers will sense it. And most importantly, buyers will feel that emotional connection when they enter the house. |
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Before, this room basically stored an extra bed in it; adding a few things from other rooms enabled it to look put together to help buyers actually see themselves in this space. |
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There is a huge difference in how a house with a Pre-Listing Consult will present to the market, compared to similar houses without a stager’s support. For example, the photos in this newsletter are all from houses where I conducted Pre-Listing Consultations, and are using mostly the owner’s items to highlight the house's features in a way that draws buyers in. Without this consultation, the rooms would have been photographed, listed, and shown as they are in the “before” photos. See the value?! |
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The personal design and storage in this kitchen would be distracting to buyers. Now, it puts the focus on the beautiful, updated kitchen, which looks larger and clean. |
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What are your listing photos telling potential sellers and buyers? The photos you post brand you and tell clients valuable information about what you can do for them. Vow to "level-up" and not present a house like any of these “lived-in” looks to the market!! Otherwise, you are saying “bye-bye” to top dollar offers. |
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It was difficult to see past all the personal items in this bedroom; removing some things and leaving others shows buyers a spacious, light master bedroom. |
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Houses shown without a consultation are not going to enter the market as strongly as possible, therefore leaving money on the table. Yes, it will most likely sell quickly in this market – but will it sell for the maximum amount possible, or could it have made more? |
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It was difficult to see past all the personal items in this loft; removing some items and leaving others puts the buyers' focus on the beautiful timbers. |
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Our Pre-Listing Consultations are respectful and highly effective ways to make every home appeal to buyers. Consultations change buyers' emotions from "Oh" to "Wow!" We empower sellers, and we consider the price point, the buyers’ demographics, the timeline and budget of the sellers during each and every consultation. We tell and show them the whys and hows of everything we suggest, covering 9 aspects in each room, and provide good/better/best options when necessary, always with the goal of preparing their house to hit the market as strongly as possible. |
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This master bedroom is now rearranged to look better for showings, and the buyers' eyes are not drawn to the little windows. |
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Team up with us and provide Pre-Listing Consultations in your marketing and Listing Presentations. We’ll make you look great. Really! Pricing: Owner-paid price is $200 for up to 2 jam-packed hours in the home. Current promotional Realtor-Partner price (if the Realtor pays and is using this marketing tool consistently in their occupied home listings) is $150 for the same. |
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A little paint and removal of small items really opens the room up and appeals SO much more to buyers! |
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For homeowners needing more support or additional accessory or furniture resources to fully prepare their home to hit the market, we do have additional services which we can offer them, depending on the situation. We don't leave your sellers hanging! We offer support throughout the whole process. |
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DID YOU KNOW... there is an 8-page "Helpful Information about the House" binder template for your sellers to complete (PDF) on my Realtor's Resource Page! Feel free to use it! You can download it, attach your business card, and give it to your sellers, along with the other helpful guides already on the Realtor's page! It includes helpful pages for your sellers to fill in and insert in a binder to tell potential buyers more about the house and the area. (That page is Bookmark-Worthy! :-) |
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We want to be the area's go-to secret weapon, I mean, trusted staging company, for all your owner-occupied or vacant staging needs! Call 724-302-HOME to chat about how you and your team could stand out from the rest. P.S. I am now a certified "Color Strategist" and conduct Color Consultations using scientific color notations and design principles! |
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"Staging always costs less than the first price reduction." Follow us on Facebook and IG! @hometransformationsstaging |
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...because every listed house needs to look its very best. |
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NOTES: any prices are current as of 7/1/21 All staging photos are examples of my work only. |
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