The segmentation model that your sales organization uses to close deals is not efficient post sales to drive renewals.  The amount of revenue a customer makes in their own business has no correlation to how they will adopt your technology.  Yet companies continue to mistakenly use Enterprise, mid-market and SMB to make account coverage decisions.

Check out this month's content round-up to learn how to better segment customers and align account resources accordingly.

Virtual Services: DesiredPath is Here to Help

Business problems have not gone away with the current environment, if anything they've become more complex. If your company is facing churn or challenges with customer retention, looking to journey map to better understand customers to drive value, or trying to define a Customer Success go-to-market strategy to navigate the circumstances, we are here to help.

All of our services are now available to clients virtually.  Contact us to learn more!

Recommended Reading

Need a Break from Breaking News?  These articles will create the most effective segmentation and account coverage model.

• Driving Revenue through Customer Segmentation

• What’s $2 million ARR got to do with it?

• Account Based Support Strategy

“With DesiredPath we’re able to tap into a wealth experience. We’re working with industry benchmarks that simply have never existed before."  Marc DiGiorgio, CEO TekStack

That's it for now.  See you back next month!  Until then, please feel free to say hi to us on Twitter or LinkedIn.  And if there are specific topics you'd like to see on the DesiredPath blog, or if you'd like to contribute content, feel free to send your request to get@thedesiredpath.com.