In architecture, a desire path is a term for a path created as a consequence of human foot-fall traffic.  They typically represent the fastest, easiest and most enjoyable routes and land planners use them to inform design.  

Companies can use this human-centric approach to create an Intelligent Framework™ that drives product adoption, loyalty and expansion.  Check out the round-up of this month’s content below to help you best understand your customers’ desire path.

Recommended

• Do you Know Your Customers?  There May be a Disconnect.

• Should CSMs Own Quota?

What we're reading

• B2B Lead Blog (Brian Carroll): Lead Nurturing: 5 Useful Tactics to Get More Opportunities

• OpenView (Kyle Poyar): It's a Rough Time to Be a Startup - Here's What You Can Do About It

Here's what else you need to know

• Attention Toronto Growth Hackers, register to attend Growth TO's June 4th event of Lighting Talks and a Panel Discussion about Accelerating Across the Funnel.  Friends of DesiredPath receive a 15% discount using code DPGUEST.  Hosted by Growth Toronto.

• Sign up for Kayako's live webinar on June 6th where DesiredPath will discuss How Companies Can Turn Customers Into Bigger Customers.  We will share what companies can do to improve their customer's experience and what metrics business should be tracking to measure their progress.  Hosted by Kayako.

• Block your calendars June 19th to attend ChurnZero's live webinar on How to Keep the Revenue Your Company Worked So Hard to Earn.  Attendees will learn how to build an intelligent framework that aligns to their customers' desire path and discover the industry-first metrics to measure how effectively they are managing customer journeys.  Hosted by ChurnZero.

“With DesiredPath we now have structure, clarity and purpose for how to take the customer through their journey.” Nora Paxton, Apptio

That's it for now.  See you back next month!  Until then, please feel free to say hi to us on Twitter or LinkedIn.  And if there are specific topics you'd like to see on the DesiredPath blog, or if you'd like to contribute content, feel free to send your request to get@thedesiredpath.com.