We are very excited to announce that your national consumer campaign, Plant Life Balance, will soon be releasing four brand new plant looks, which have again been curated in collaboration with The Planthunter. 

With four unique styles to try (in your backyard or courtyard, on your balcony and indoors) and over 30 new plants to fall in love with, there’s something for everyone. Each look is designed to inspire a new generation of green space lovers while building their confidence in gardening.

Bloomin' Gorgeous

If your guilty pleasure is Aussie kitsch then you'll bloomin' love this. With blousy flowers and bright colours, it will have you shouting 'Hello, Possums!' over the fence. 

Dark Matters

Moody and lush, this dramatic look is big on foliage and textures, perfect for low light,
and ideal if you want to create a space to get lost in.​

So French So Chic

Your high-school French might be rusty but this look is Provençal perfection with
classic colours, verdant hedges and less-is-more charm. It's amour at first sight. 

The Remedy

Transform your balcony into a sensory utopia with this look full of earthy smells and tastes. Featuring medicinal herbs and plants, it will nurture your body and soul. 

Each new look will be updated in the app and at plantlifebalance.com.au and each has a downloadable plant list which consumers are encouraged to download and bring into retail nurseries to go shopping. The launch of the new looks will kick-off a three-month PR campaign period and will be supported by a media outreach campaign targeting lifestyle, health and wellness and fashion publications to drive awareness of the new looks and sales. Once again, Georgina Reid from The Planthunter and Dominique Hes from The University of Melbourne are supporting as PLB spokespeople and advocates.

We have also updated the existing digital and printable asset kits to help retail nurseries activate the campaign in-store and across social media. To help them make the most of this, we will be hosting our first digital masterclass for retail nurseries in April, so keep an eye out for an invitation over the next few days.

We encourage you to share this information with any retail nurseries that you work with. If you have any questions please email the team at hello@202020vision.com.au

Make sure you spread the word and get styling.

Click on the links below to read more about The Simple Science
and download the Plant Life Balance App.