Automating the Journey: How marketing automation and drip campaigns can transform your online fundraising
Submitted by: Robert Weller
Organization: Save The Bay
Whether you are already using a marketing automation tool or are still in the beginning phases of your marketing strategies, you can benefit from journey based communications. We’ll talk about how to craft the right journey for each of your constituents, how to implement and then automate that journey. If you are using a marketing automation tool, but aren’t automating your conversations, we’ll tell you why you should. If you aren’t even close to being ready for a full-blown marketing automation tool, we’ll tell you how you can still take advantage of journey building to make your email strategies more impactful.
Part 2 of last year’s NTC’s Crawl, Walk, Run: Email Strategies for Every Stage of Marketing (which received an average attendee rating score of 4.9/ 5)