In the current...robust (ahem) political climate, I'm loath to post anything that would invite the vitriol that has unfortunately become the norm in political discourse.  

That having been said, I've been asked by so many people over the past year why I chose an elephant for fixerrr's logo that I feel it's time to answer that question, put it out there into the universe, and let it marinade for those that may look at me differently as a result of my choice. (A colleague I very much like and admire actually said to me, "I think it's great that you've launched your own company but isn't the elephant a little.... Republican-y?") Here, once and for all is the answer to that question.

I chose the elephant because it embodies my message about communication: it's easy to be destructive - we all have the ability to destroy relationships, toxify our work environments, implode opportunities for ourselves, etc... - but it's better (for ourselves and others) to focus on what's important and to show our strength in gentle, but no less effective ways.

Elephants are enormously strong yet they're also incredibly social, family-focused and nurturing. They learn, communicate and remember and they, unlike many species (including some humans we might have heard of) are remarkably self-aware.  In short, they embody all of the best of what we hope from each other.