A Look At Rebranding News and Learnings

The Most Overlooked Question In Rebranding: What Are You Leaving Behind?

Rebranding is more than just a facelift; it’s a profound transformation that can redefine your company’s trajectory. As a leader in your business, you are not merely introducing a new logo or tagline. You are crafting a new brand promise, a new identity and a forward-facing vision that will drive growth and innovation. But as you stand at the precipice of this change, ask yourself: What are you leaving behind?

 

Too often, the rebranding process focuses solely on what’s new—new colors, new messaging, new customer experiences. But the true power of rebranding lies not just in what you add, but in what you choose to leave behind. As you build a new brand, you have a unique opportunity to shed the old, the outdated and the irrelevant. This isn’t just a chance to refresh your company’s image; it’s an opportunity to make bold decisions that can propel your business forward.

Read our story in Forbes.

The Importance of Trademarking

Trademarking your new brand name is serious business. It requires significant research and involvement of a trademark attorney to ensure you are applying for a name that presents little interference to approval.

Read about trademark issues with Meghan Markle's new brand.

Schools Back In Session, And School Rebrands Are Too

From UTampa to WashU, we've seen an unusually large number of brand refreshes announced by higher education institutions this fall with the start of the new school year. It appears that enrollment recruiting challenges are encouraging more schools to put their best face forward.

Read how WashU rebranded. 

More Than New Logos

 Jim Heininger joins Grant McGaugh on his Follow The Brand podcast to talk about strategic rebranding and more.

Listen here.

 

When it comes to business transformation, what is more inclusive than creating an entirely new brand to replace the one you have built over the years to now serve as the fuel behind a needed transformation? That is where rebranding comes in. There is a difference between leveraging the strength of one’s brand to ignite growth and literally changing the brand while in flight as the strategy behind growing the business. It requires shifting the mindset of the entire company and its customers to accept and support a new positioning in the marketplace. It requires reimaging the company behind a new purpose and promise, a new portrayal of the company into the future.

Read more in our story for Forbes.

Download our agency Fact Sheet here. 

Book a rebranding discussion with us here. 

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