A Look At Rebranding News and Learnings

 

Rebranding Myths Debunked

Transforming an organization into a new brand and rallying employees and customers around a fresh promise and experience is a formidable endeavor. However, with smart strategy, meticulous planning, outstanding creativity, and precise execution, businesses can achieve the desired ROI without yielding to anxiety. Dedicated to the art of rebranding, our firm has encountered numerous misconceptions held by business leaders regarding what can be a transformative process. Our experience has shown, however, that those misconceptions are easily addressed and dispelled. 

Read our story in Marketing Profs here.

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Corporate bullying’: Abrdn CIO slams press’ jabs at the company’s rebranded name

Unsettling to see this happen but glad the organization is defending its rebrand. It raises the importance of stress testing your new brand name before launching it and being prepared/equipped to support it among all stakeholders. Read more here.

Overcoming The Challenges of Rebranding Podcast

 

Jim Heininger joins James Whitlock's Marketing Rules podcast to speak about the challenges you can expect when rebranding and how to oversome them. Listen here.

Standing up an entirely new brand, one meant to improve the customer experience, requires aligning your culture to deliver that new experience. Culture change that supports the new brand promise is the only avenue to change your orientation toward cusotmers. 

Read all the findings of our study among rebranded organizations here.

 

Read our story on how to budget appropriately for rebranding success here.

Download our agency Fact Sheet here. 

Book a rebranding discussion with us here. 

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