You and your clients do not have to be Coca-Cola to have a great Christmas campaign to run. Besides, their seasonal byline is "The World Needs More Santas" when we all know there's only one Santa and that we must learn to share him.
Do you have a different message for the biggest shopping season? Probably, but not necessarily.
Regardless, interacting with audience experts can add substantial value to your data pool.
IDFree.com helps you clean, organize, and enrich the data you lean on to analyze and interpret your audience.
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It is by striking the crucial balance between reach and precision that you ensure that your or your clients' Christmas ads are seen by the right people at the right time - without wasting resources or missing out on publishing opportunities.
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Use your data as a strategic asset,
and you drive informed decisions, fuel innovative campaigns, and pave the
way for a successful Christmas ad performance!
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Please reach out to our Christmas audience team via one of Santa'shelpers
Using lighthearted humour, Bublé tries everything from turkey and stuffing to mince pies and Christmas pudding.
The campaign is in essence a festive look at all the groceries that Asda has
to offer this season.
In addition to the video, Asda has also launched a new website featuring recipes, tips on how to decorate your home for Christmas, and a gift guide.
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So, if you are feeling the Christmas spirit, why not take a moment to send a card to our support team? They appreciate it more than you know: support@idfree.com 🌟
Algorithm Gone Toxic
The Wall Street Journaltested the Instagram algorithm on behalf of all advertisers. The results are shocking.
WSJ examined what Instagram’s Reels algorithm would recommend to accounts set up to follow only teen and preteen influencers active on the Meta-owned platform. And Instagram’s system showed jaw-dropping doses of "salacious content" to those accounts - mixed in with ads from major brands!
"Meta declined to comment on why the algorithms compiled streams of separate videos showing children, sex and advertisements, but a spokesman said that in October it introduced new brand safety tools that give advertisers greater control over where their ads appear and that Instagram either removes or reduces the prominence of four million videos suspected of violating its standards each month."
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Partner Insights
"By building privacy-safe audiences on the IDFree platform, we are able to efficiently activate our client's unique audience on multiple media platforms via the true omnichannel solution.
As an agency, we simplify complex digital marketing, and IDFree.com supports our transparent business model."
- Arvid Cedergren
COO & Co-founder, Amidays
Need to re-activate your idfree.com account? Please contact support@idfree.com 🌿
