COMMUNITY REVIEW
DECEMBER 2020
Check out the posts and articles with the highest readership and engagement
1. Based on meta data from 41,501 users among NFL fans in our preseason surveys, approximately 3 out of 4 in the 18-34 age group are on mobile when they receive team messages. Read more on LinkedIn.
2. Asset Shift
Good news for brands and teams! Sponsorship assets like social, digital and TV are more than making up for value lost from venue-based assets. Read more here.
3. Omnichannel Exposure
As explained in Nielsen, now more than ever, brands need to add spending to all sponsorship channels, not just those that drive the greatest lift. Check out the article here.
4. Learn your fanbase
Our friends at Stellaralgo share the differences between the average team's ticket base and the overall fan base. Read the article and learn how teams can do more to reach the masses.
