Three things on Thursdays

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Interactive Marketing Projects & Partnerships
#threethingsonthursdays
Episode 2

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Our founder Paula Hulley thought you might like this email. It includes case studies, creativity & insights to get to the end of the week. Just 3 things 'cause our brains are full. 
Of course, you can unsubscribe at any time. 

01
 
We love a smart diagramme. Especially one we can repurpose for ourselves & our clients. Business of Fashion shares smart stuff every day. We repurpose this diagramme to list clients x interactive marketing services to spot the gaps for portfolio growth (i.e. replace "couture" with "rich media". We thought you might like to use it too.
 
To follow @BOF, click here >

02
Business Transformation Case Study:
The multi-award-winning Piñatex by L&C New York for Dole (above) scooped six Lions including the Grand Prix in Creative Business Transformation for developing a vegan, cruelty-free and sustainable leather alternative from pineapple waste – transforming Food into Fashion. P.S. Stella McCartney uses mycelium (mushrooms).
 
Read more #Cannes2022 trends
 

03
We love great case studies that demonstrate work that works, especially when it involves a creative collaboration showcasing how partnerships payoff. Research from Forrester indicates that 77% of companies agree that partnerships are key to delivering revenue growth. So what do a makeup brand & burrito bowl destination have in common? They’re both revolutionizing marketing on TikTok with the help of their fans. 
 
Read more or book our talk. 

“There is unlimited potential to transform any business but we need to transform the way we approach creativity. Stop asking where an idea came from, it can come from anywhere. It’s about collaboration.”
- Ronald Ng Global Chief Creative Officer | MRM
Creative Business Transformation Lions Jury President
 

If you or your company have case studies, references, images or quotes to share, we know our readers will like them too. Please email \ DM them to us & we will do our best to share with our communities for #positiveforwardmomentum.

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