IDFREE INSIDER

Newsletter

#8 September 2021

NORDIC AUDIENCES 2 GO

 

It is a thrill to announce that our partnership with Nordic Data Resources (NDR)

has led to a massive reduction of the time-consuming creation of campaign audiences.

 

NDR offers ready-made audiences with profiles & relevant reach for a number of consumer themes - like "DIY Spenders" or "BBQ Fans" - ready to activate on all marketing channels in each of the Nordic countries; Norway, Sweden, Denmark, Finland.

CAMPAIGN CONVENIENCE

 

In partnership with IDFree, NDR allows Nordic marketers to forget about the privacy-safe data and algorithms behind building or updating a relevant audience. By choosing a

data-set of country-based consumer theme with audience profile and reach,

NDR clients only have to set a budget for impressions, then activate on display, video,

and mobile, and on Facebook, YouTube, Instagram, and Snapchat. 

 

See examples of unique NDR Consumer Themes like

Norwegian Loving BBQ Audience • Norwegian New Hybrid Car Buyers Audience

 

NDR is an acknowledged industry leader, selected to be on the 2021 European Martech Supergraphic in the Audience/Marketing Data & Data Enhancement category.

CLIENT INSIGHT

 

smartclip is shaping the future of TV

and video advertising - traded through a transparent video marketplace. Cross-screen storytelling is a smartclip passion. And a perfect match with IDFree targeting that enables advertisers to reach local audiences - cookieless and cross-channel.

 
Client Insight

COMING TO A TEAM NEAR YOU

new idfree.com features

 

Google Maps is now integrated with idfree.com. With a more recognizable

and interactive map view, you & your

team can work even easier with

relevant reach - before - activation.

 
See large version
 

The IDFree tool now allows users to share a built/uploaded audience with other users across several accounts - incl. external users. The only requirement is that the added user has a paid plan account.

 
See large version
Want a demo or talk?

GETTING TO KNOW YOU POLLS

 

We have set up a couple of ongoing polls hoping that you will give us a glimpse of the topics and platforms etc. you currently engage with. We do of course not collect your personal data when you answer.

 
Your Vote

DATA PARTNERS

 

Better than the rest. That is the quality

seal we look for in our data partners. 

Check them out!

 

  • Kantar

  • Nordic Data Resources

  • TransUnion

 
Data partners

ABOUT IDFREE

 

The owner and developer of idfree.com

is Global Data Resources. 

 

The IDFree tool enables true online omnichannel targeting without IDs or cookies. 

We let users create custom audiences, analyze them, and push location data to integration partners like DSPs, SSPs, ad servers, and publishers.

 

IDFree integrates with a growing number of partner platforms to easily activate the same audience on multiple marketing channels and devices.

Book Us | IDFree

How to get started with IDFree targeting? Let us give you a short introduction to the tool. Book us for a demo on a one-on-one call or as a group introduction via Zoom or Google Meet.

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