Short and insightful tales offering reflections on the marketing world.
The 3 Levels of Marketing
Save yourself years of marketing heartache.
Let’s break down the 3 levels of marketing.
At its core, it’s about understanding where your product fits in these three levels:
Commodity Thinking: Focus on features and benefits.
Problem-Solving: Address specific pain points.
Emotional Connection: Understand and resonate with your customer’s emotions.
The best brands in the world differentiate themselves by moving up this ladder (level 3), creating products that are not just useful but emotionally significant to their customers.
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