The intervention seeks to build young men’s capacity to manage their feelings in response to perceived rejection and to model respectful and ethical online communication. We adopted agile and human-centred design approaches to

co-design, in collaboration with a diverse group of young people aged 15-21. This participatory approach is particularly significant given that young men have been a hard-to-reach cohort for sexuality and relationship educators.

How successful has the campaign been and what are some of the measures of that?

We exceeded the reach target of 10,000. 1.5 million on social media and 2,853,221 total reach including other news and broadcast media. The campaign was well received with high levels of audience engagement and industry recognition. The project Won Gold at the Melbourne Design Awards 2022 for best mobile based marketing campaign with contracted agency and also received a Good Design Award 2022 for the Communication Category. It also won a w3 Award, which honours creative excellence on the web.

Co-production was an integral part of this campaign. What were AMF’s key learnings about this process?

• Ongoing issues with recruiting young people to participate in the co-design process (exacerbated by prolonged lockdowns in Victoria) limited the diversity of youth participants

• Limitations in the diversity of youth participants were offset by the depth, duration and quality of youth partnership. A core group of six youth participants were consulted throughout the co-design process, and in late 2021, these young people were employed by AMF as paid Creative Advisors.

• This process exemplified the overarching challenges of balancing leadership with engagement in co-design. While the young people in this project had considerable lived experience, they did not have access to systemic, evidence-based insights into the problems posed by online relationships and intimate communication in digital environments.

What are the plans for the campaign and how can RSE educators and schools use it?

We are entering phase two of the program development. We are having a workshop in December with the design team to see how we can bring the next phase to broader audiences.

If you have questions, feel free to email Angela directly via Angela.Grant@amf.org.au

Pictured: Angela Grant (far right) with two members of her team at a recent event.

The Australian Curriculum version 9 (endorsed by all state Education Ministers on 1 April 2022) includes changes to the Health and Physical Education curriculum content related to consent. In response to this, within Western Australia, the School Curriculum and Standards Authority proposed changes to the state's Health and Physical Education curriculum to include the concept of consent.

 Response from Bloom-ED to the public consultation:

It is pleasing to see the issue of consent has been included in proposed changes to the WA curriculum. However, the focus area of 'relationships and sexuality education' is much broader than a few lessons each year regarding consent. Bloom-ED believe it would be ideal if some of the examples that are provided throughout the HPE curriculum include more 'relationships and sexuality education' exemplars.

Teaching and learning about consent is also more than 'strategies.' Students should be taught about things that can impact their ability to give/receive consent (e.g. power, gender, privilege, intoxication), how to be an ethical bystander, how to seek help, and the law. The curriculum also needs to acknowledge the online context in which relationships can happen.

Understanding, monitoring and responding to resistance and backlash

Life imprisonment for 'stealthing' in South Australia

New South Wales takes historic first step towards better health for LGBTQ people

This collection of drawings have been co-designed with young people to be accurate, culturally inclusive, and represent natural variations in bodies. Above all, they are ‘friendly’.