Once I've heard that term, everything clicked. I immediately felt a profound connection between its origin, what I stand for and my mission in life.
When I came home after that lesson, I took my pencil out and scratched different words that could match this term and summarize, in one simple designation, what I want to provide to this world.
Fast forward to lots (and a lots) of deep thinking, brain storms and to eventually meet a guy (I guess you know who that is) that was stupid enough to believe in this mission, KINAVIA came to life.
KINAVIA is defined by three entities:
KIN: from ancient Greek κίνησις (kínēsis meaning “motion, movement”).
A: athlete
VIA: borrowed from Latin via (“path”)
Those three entities bring together an appellation that connects Max & I drive to create a company that help and inspire the athletes that hides in all of us to #ELEVATETHESTANDARDS.
TWO BRAINS, ONE MISSION
MAX:
Max is coming from a family living in Grimbergen and has one big sister. Growing up around the periphery of Brussels, his childhood and early teens years weren't really about sport. As an introvert, his main sport was tennis and rowing the aviron (introvert type of activities). It's only when puberty hit that he realized that he wanted to get rid of his little belly that resulted in his pre-disposed enjoyment for food. At 16 years old, he started to hit the gym by himself and began his own fitness journey that has gravitated around bodybuilding, powerlifting, a short period in CrossFit and now, as a robust holistic athlete enjoying mixing out different fitness modalities. Max decided to pursue his studies in architecture despite his deep passion for fitness and the human body. After a successful bachelor degree, he quickly realized that this professional life wasn't for him and decided to go full gaz as a personal trainer which led him to opening his own lifting club right before COVID hit. Since then, he has coached dozen of athletes while having the hat of group fitness instructor at the same time. Since then, he consistently reframed his knowledge around what the human body can achieve with a fitness transition as a hybrid athlete when he realized he wanted to combine strength training with his first ever Triathlon. This shift has drastically changed the path of his own fitness expertise, guidance and beliefs around health & fitness. He now demonstrates how impactful better fitness is for each and everyone of us.
BEN:
Ben grew up in the countryside of Brabant Wallon in a little friendly town called Chaumont-Gistoux. Growing up with a non-fitness family and a little brother, Ben plaid tennis (cause he is also an introvert) and was timid about his chubbiness but at the same time, always inspired by muscular bodies. At 15 years old, he decided to step out of his lazy teenage years and signed up for his first every gym membership. This decision profoundly changed his confidence, shyness, behaviors and overall, the trajectory of his life.
With a traditional bodybuilding rise and by doing all the mistakes you can possibly imagine, the health & fitness industry and self-betterment eventually came a passion without boundaries. After a gap year of one year in the United States, he decided to pursue a bachelor degree in Physical Education at Université Catholique Louvain that has profoundly shaped his knowledge around the human body (and its complexities). Through countless hours of training, combining Functional Bodybuilding principles and lots of running (that he began being obsessed on during COVID-19 pandemic), he eventually started his coaching career in a local CrossFit Box, performed a sub 2'55" Marathon, and began this mission of helping and inspiring others to elevate their life.
OUR COMMITMENT:
Through a holistic lens, we are here to promote premium quality fitness services, training ressources, customized online coaching experience for the high-achievers and to always do our best to bring the athletes that hides in all of us, on the right path.
If you receive this mail, it means that you thrive for change, growth and improvements.
Let's therefore, create a community of like-minded individuals who are thriving for only one thing... to #ELEVATETHESTANDARDS.
Passionately,
Your coaches, at KINAVIA.
Written by Benjamin Desmet
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