Newsletter

July 17, 2022

Now at the height of summer, we find ourselves in the middle of scorching hot weather which seems to be mirrored in our politics. At the Voice of Business we have been listening for months as many of the most influential business leaders of Italy have praised the country's political leadership which has suddenly been faced with a confluence of adverse events that no one could have predicted a few years ago. As we begin to deal with the ramifications of a multi-pronged crisis that includes a worldwide pandemic, record inflation, a hot war in the middle of Europe and a looming climate catastrophe, I offer here a few of my own thoughts recorded a couple months ago at the prompting of our brilliant colleague, Alexis Christoforous. In spite of all the daunting obstacles in our path, I have confidence in the ingenuity and resourcefulness of Italians, and I hope in these uncertain times, that my own optimism about the future will offer some solace to those in need of it.

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By Alexis Christoforous

 

Food. Furniture. Fashion. Fast cars. These four iconic industries are what Italy is known for the world over, but according to Italian businessman Fernando Napolitano, they only scratch the surface when it comes to Italian industry and ingenuity. 

 

“These industries are a small percentage of our GDP,” Napolitano tells The Voice of Business. He says the rest of Italy's GDP is comprised of industries including technology and manufacturing.  

 

“Italy is one of the top manufacturers in Europe, second only to Germany,” he says. “If you take the top 10 exports from Italy to the United States, the number one happens to be pharma. So Americans buy much more pills from Italy than they do food, wine, and prosciutto combined.”

 

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Giving Italian companies and entrepreneurs a voice in the United States has long been a passion for Napolitano. In 2010, after a two decade career as an executive with the business consulting firm Booz Allen Hamilton, he founded Why Italy Matters to the World Corp., to  facilitate investments between Italy and the U.S. 

 

It has evolved into Newest Corp., parent company of The Voice of Business, the only media company dedicated to original, English language interviews with Italian CEOs, thought leaders and newsmakers.

 

“We are a $2 trillion economy, 62 million inhabitants,” Napolitano says of Italy,  “but we don't speak English, and I think that's the problem. Despite all the new technology information, what Europe knows about the United States and vice versa is still very limited,” he says. 

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From digitization to infrastructure, Napolitano says investment opportunities in Italy are vast and that ongoing reforms by the Italian government in the labor market and on the fiscal side are helping the country become a more “modern and attractive place to deploy investments. US private equity is now looking at Italy with different eyes,” he said. 

 

In his forthcoming book,  Influence, Relevance & Growth: Corporate Strategics for a Changing World, Napolitano lays out the tenets for a company to successfully serve both its stakeholders and society at large.

 

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“There are many studies out there today that will tell you that CEOs are the most trusted institution, and this trust has been increased over the last years because of the pandemic,” he says, “and so there are stakeholders who are asking CEOs to step in, but the fine line between running a business and doing politics still remains. Stakeholders are asking CEOs to inform politics, not do politics,” he explained. 

 

In order to do that, Napolitano says CEOs need to not only be able to lead and manage effectively, but they also need to be more human. “You have to have other sensitivities because the society around you is not as stable as it was,” he said.  

 

“Globalization, as we have seen it, probably is going to be changing. You have to redesign, secure, a global supply chain. We discuss with energy leaders the concept of resilience and autonomy in the energy space. So there are a lot of things that need to be done, and the problems are so vast they cannot be solved in isolation.”

For the full interview with Me (Fernando Napolitano) please click on the link below!

CEO of Newest Corp on Making Italy an Investment Destination

By Alexis Christoforous Food. Furniture. Fashion. Fast cars. These four iconic industries are what Italy is known for the world over, but according to Italian businessman Fernando Napolitano, they only scratch the surface when it comes to Italian industry and ingenuity. "These industries are a small percentage of our GDP," Napolitano tells The Voice of Business.

And...In case you missed earlier articles and interviews from Season 2 you can find them here!

VC Firm in Rome Has Global Vision For Startup Accelerator Focused On Green Tech & AI

By Alexis Christoforous When serial entrepreneur and angel investor, Luigi Capello, founded the venture capital firm LVenture Group in 2012, he wanted to help develop the best startups in Italy and scale them globally. Fast forward ten years and LVenture Group is a holding company listed on the Italian Stock Exchange (MTA) with over 90 companies in its portfolio.

CEO of Italy's Enel X on the Future of Energy

By Alexis Christoforous As one of the world's largest utilities, the Italian energy giant Enel provides energy to half a billion people every day. Enel X is the advanced energy services global business line of Enel.

Why This Private Equity Fund is Betting Big on Italian Fintech

By Alexis Christoforous Since its launch in 2018, the Italian private equity firm FSI has invested over $600 million in the fintech space, and founder and CEO Maurizio Tamagnini tells The Voice of Business that more investments are to come.

Tech Entrepreneur Wants to Make Italy the Next Silicon Valley

As a serial entrepreneur, Fabrizio Capobianco has successfully founded and sold at least half a dozen tech companies in his decades long career. Now, at 51-years old, he is ready to prime the next generation of entrepreneurs in his home country of Italy. "I want to do something for the country," Capobianco told The Voice of Business.

Master Brand Designer On Why Italy Needs a 'Ministry of Beauty'

Maurizio di Robilant, President & CEO of Robilant Associati speaks with Alexis Christoforous about his firm's quest to find each company's essence and soul, the importance of having an empathic relationship with his clients, the challenges of selling the idea of Italy to Italians, and his belief that there is a unique competitive identity which gives every country a marketing edge.

Milan Restaurateur's Passion for Local Authenticity is a Recipe for Culinary Success

Chef and Owner of La Brisa Restaurant, Antonio Facciolo speaks with the Voice of Business about why he prioritizes consistency and building a loyal clientele over a gourmet menu, his mission to serve the ancient Magenta/St.

Broadcaster Fights to Protect Milan's Duomo and Reflects on Mediaset's Pioneering Television Journey

In conversation with Alexis Christoforous, Mediaset chairman Fedele Confalonieri looks back on his 50-year journey as head of Italy's largest commercial broadcaster, his lasting bond with childhood friend Silvio Berlusconi, his resolve to keep the Duomo in good physical and financial condition, why he chooses to listen to and play classical music instead of Tweeting, and more.

The CEO of Engineering on How the Metaverse Will Revolutionize work and Play

By Alexis Christoforous The metaverse may be in its infancy, but Maximo Ibarra, CEO of the Rome, Italy-based digital technology company Engineering is preparing for the future with immersive virtual apps. Ibarra tells The Voice of Business that Engineering is pouring resources into innovative technologies in the world of healthcare, finance, fashion, and retail to guide its clients through their journey into "the digital business transformation."

Enel X Way Charges Up EVs for Big Business Partners in the US

By Alexis Christoforous Enel X Way is making a big push to expand its network of electric vehicle charging stations across North America. The global smart e-mobility platform of Italy's Enel Group has partnered with U.S.-based Stable Software to provide businesses and cities with information on where charging stations are needed most.

Female CEO Steers Italian E-Mobility Firm from Start-up to Motor Valley Leader

By Alexis Christoforous In the heart of Italy's Motor Valley, nestled among auto legends Ferrari, Maserati, and Lamborghini, is the electric motorcycle company Energica. One of the world's leading EV motorcycle manufacturers, Energica recently sold a 70% stake in the family-run business to the U-S based electric vehicle company, Ideanomics (IDEX).

Bologna Business School Teaches 21st Century Innovation in an Ancient Setting

To kick off our new season, host Alexis Christoforous interviews Massimo Bergami, Dean of Bologna Business School about bringing a modern cutting edge approach to higher business learning in a Renaissance villa on an ancient campus.

Discover More

See you next week!

 

Fernando Napolitano,
Founder and CEO

Newest Media     

info@newestcorp.com

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