Apaulo Productions, llc

Audio Visual Solutions  |  Stage, Studio, & Beyond

The DownLink Newsletter:

News, Tips, Trade Secrets, Featured Services & More

[ Issue #004 - June/July 2021 ]

Welcome to issue #4 of The DownLink Newsletter.

 

Featuring a fresh perspective on a variety of topics relevant to audio visual end users, venue tech managers, and anyone else interested in gaining an inside perspective on the art of audio visual production. I hope that you will find it an interesting and worthwhile read. Feel free to forward this to any of your contacts that might also find the subject matter relatable. Should you wish to no longer receive these mailings, please exit via the UNSUBSCRIBE link at the bottom.

 

Thanks for reading!

 

Paul "Paulie" Westbrook

Apaulo Productions, LLC

Previous Issues

News

A recap of recent projects

Well, the last few months have been rather busy here at Apaulo Productions! While continuing to provide excellent service to our Gulf Coast clients, we have also been working hard to improve our business model and to scout the location of our new East Coast headquarters. More to come on that in a future newsletter!

 

For now, here’s a list of some of the projects we’ve been working on:

 

- Recording Studio Design & Build @ The Music Box

(Lafayette, LA)

 

- Regular AV System Check Ups & Support @ Vermilionville Historic Site

(Lafayette, LA)

 

- Audio Console Backups/Updates, Drum Kit Maintenance, & Guitar Iso-Booth Wiring @ Highland Baptist Church

(New Iberia, LA)

 

- Live/Livestream Audio Consultation @ First United Methodist Church

(Lake Charles, LA)

 

- Electric & Acoustic Guitar Repair and Setups for Private Clients

(Lake Charles & Lafayette, LA)  

 

- Live Audio System Repairs, Support, and Training @ Spirit of Liberty Fellowship 

(Lafayette, LA) ** 

 

- Audio System Relocation and Upgrades @ St. Edward's Church

(New Iberia, LA) **

 

- Live Audio & Livestream System Upgrades and Training @ Casa de Dios

(Lafayette, LA) **

 

- Live Audio & Recording System Evaluation @ 15th Judicial Courts

(Crowley, LA) **

 

- Recording Audio System Evaluation and Upgrade @ St. Landry Parish Council

(Opelousas, LA) **

 

[ ** = for Lafayette Music Co. ]

Featured Project

Apaulo Productions works with a wide range of clients across multiple sectors including: 

churches, schools, government facilities, historic sites, concert venues, & event promoters

 

In this issue, we highlight a recently completed project:

 

RECORDING STUDIO DESIGN & BUILD

@ THE MUSIC BOX - LAFAYETTE, LA

 

Photo credit:

Cain Thevenot (#1-3)

Paul Westbrook (#4)

Founded in 2012 by professional vocalist, Katie Crist, The Music Box is a unique school of music that currently offers private instruction for voice, piano, guitar, ukulele, and bass in a highly professional atmosphere. The school has rapidly grown over the years to serve hundreds of students throughout Acadiana on their individual musical paths. The Music Box recently moved to a new location - where, in addition to private lessons, students have access to a state-of-the-art recording studio on-site!

 

The new recording suite was designed and installed by Apaulo Productions, LLC. It features high quality audio equipment surrounded by sleek black acoustic wall panels that play nicely into the modern minimalist aesthetic of the facility.

 

If you've got a youngster in south central Louisiana looking to develop their musical gifts, you definitely want to give Katie a shout at:

 

The Music Box

200 Rue Louis XIV

Lafayette, LA 70508

(337) 534-0611 

www.themusicboxlft.com

 

Equipment List:

(1) Warm Audio WA-87 R2 Condensor Mic

(1) Warm Audio WA-73 Preamp/EQ

(1) UA Apollo APX4-HE Interface

(2) Avantone CLA10A Speakers

(2) PrimAcoustic RX9-HF Speaker Isolators

(4) Sennheiser HD 200 Pro Headphones

(1) K&M 23956-000-55 Pop Filter

(1) PrimAcoustic VoxGuard VU Vocal Booth

(1) Shure PGA48-LC Talk Back Mic w/ Switch

K&M 231/1 Table Top Mic Stand

(1) K&M 21021-500-55 Studio Boom Stand

(1) K&M 21090-500-55 Standard Boom Stand

(1) Output Studio Desk w/ Keyboard Trey

(1) Furman M-8S Power Conditioner/Sequencer

 

(1) MacMini - M1/8-core/8GB/ 512GB SSD

Logic Pro & ProTools Software

Universal Audio, Komplete, & Antares Plugins

(1) LG 32” Flatscreen Monitor

(1) Alesis Recital 88-Key Midi Keyboard

(1) Pace iLok3 License Dongle

(1) Powered 7-Port USB 3.0 Hub

(1) 4TB Hard Drive (Time Machine)

(1) 2TB LaCie Drive (Session Files)

(3) Auralex 1” Beveled Edge Acoustic Panels [2’x2’x1”]

(6) Auralex 1” Beveled Edge Acoustic Panels [2’x6’x1”]

ProCo Custom Wall Plates & Cables

"Paul's attention to detail is incredible. He is professional, mindful in helping his clients select quality equipment within budget, and easy to work with.

We can't wait to break-in our new studio!" 

 

Katie Crist

Director, The Music Box

Click Here for More Testimonials

Tools of the Trade

Handy gadgets that every end-user should have around and know how to operate 

 

It may sound cheezy, but the best tool you can bring to any job is a POSITIVE ATTITUDE.

After spending decades in the trenches with some pretty grumpy bears, I can testify that nothing makes a job more difficult than having to step over someone else's fat lip all day long.  I decided a long time ago that the only thing any of my clients need to see me doing is WORKING and SMILING! That way, if they only remember two things about me, it will be that

I WORK HARD and I LOVE WHAT I DO!

And that's the TRUTH!

Let Apaulo Productions work hard for you and your Audio Visual Systems!

Contact us today to setup a Consultation!

Contact Us!

Trade Secrets

An informative and humorous exposé of the tricks and myths of the entertainment industry

The Secret to a Great Recording...

 

Years ago, when I was in my early twenties, scraping a living together in Nashville, one of many odd jobs I worked was as a recording engineer at a small studio that catered to mostly amateur talent. If you had cash in hand, you could cut a track. Needless to say I met a host of interesting characters at that job. Some were truly talented, but most were truly not. Though it wasn't one of my favorite gigs, I know I've done worse things for money. And I did manage to amass quite a collection of recordings of some of the world's worst singers - so there's that.

 

One day I was working with an Elvis Impersonator / Christian Evangelist - yeah, you read that right. At one point he said to me (in his best Elvis voice):

 

"Now-uh, Brother Paul-uh. I'm uh-gonna let-uh you in on uh-something...

 

The secret-uh... to a great recording-uh... is a whole lotta reverb-uh."

 

I'll admit, it was kind of hard to take advice from a middle-aged, pot-bellied man purporting to be the King of Rock'n'Roll in the year 2002. Nonetheless, I smiled and cranked up the reverb return on the next take. The customer is always right, right?! Especially when he's dressed like the King!

 

The fact of the matter is, reverb CAN make or break a recording. While I would argue that there are other key factors at hand - for the sake of this article, let's stick with reverb. 

 

Reverb or "verb" (short for reverberation) in its purest form is the sonic reaction created when a sound occurs in a closed or semi-closed environment. It is this continuous summing of reflective audio waves with primary audio waves that, when perceived by our ears, subconsciously informs our brains of the size, shape, and possibly even the composition of the particular space in which the sound is occurring. In a musical context, reverb also acts as a sort of sonic cushion or cloud that softens up the original source. Ideally, reverb will enhance the primary source, but that is not always the case. The wrong amount or kind of reverb, or its use in the wrong context can make the effect destructive to the perception of the source and possibly the overall mix.  

 

Reverb can occur naturally or be created with analog or digital effects processors. And, much to my Elvis-wanna-be friend's credit, it IS the go-to effect for sweetening up voice and instrument recordings and performances. In audio production, reverb can be manipulated to control the size, shape, and "color" or sonic timbre of the space. When using reverb as an effect, we are really creating the sound of the "room" or space in which we want to hear the recorded sound source. When we describe the sonic characteristics of reverb, we are also describing the physical attributes of the room (real or digital) in which the sound is being played (or played back) as well as the location of the source in relationship to those physical attributes.

 

Fast Reflection = Close Source

Slow Reflection = Distant Source

Long Verb = Big Room

Short Verb = Small Room

Bright Verb = High Density Construction

Dark Verb = Low Density or Hollow Construction

 

Using a single uniform reverb effect on all sources (such as you would in a classical or traditional jazz setting) adds a sense of cohesion or glue to the recording. In other words, it can help it to sound like all the instruments were recorded in the same space at the same time - even if they weren't.

 

Using multiple reverb effects at once can enhance the sound of a recording and give each instrument its own unique character. But if you are not careful, it can also make for a cluttered or muddy mess. You might choose to use different verbs for kick/toms, snare/cymbals, acoustic instruments, lead vocal, and BGV's. You could layer them by feeding multiple reverbs from the same source or sequence them by feeding reverb returns into other reverb and effects sends. I personally like to feed my vocal delay returns into my reverb sends, but you could also experiment with the opposite or another variation. Whatever you do, DO NOT feed an FX return back into its own send, lest ye die of feedback poisoning!

 

Panning is another way to use reverb creatively. You could have a mono sound source panned to center with a stereo reverb panned hard left and right. Or you could pan the mono sound source to one side and send a mono reverb return to the opposite side. You could hard pan a stereo source and send the mono reverb return up the center. There are lots of possibilities.

 

Another important technique to better help your reverb fit into the mix is EQ. I've seen engineers who mix their reverb returns with no EQ at all, but I personally always EQ my FX returns. Why? If you solo up your FX returns you will hear tons of sonic info that may be redundant or destructive to your overall mix. Use the EQ to remove this info and only feature the parts of the verb you want to hear. This is a great way to add the illusion of space to a sound source while reducing muddiness (rolling off the low end), adding air (increasing the highs), or adding presence (cutting the highs and lows and letting the mids speak).

 

Mess around with these elements and see what happens to your recordings! 

 

Remember:

- Too little verb and your recording will sound dry and one-dimensional.

- Too much verb and you will wash out the details and make your listeners sea sick.

- A single verb will make for a cohesive sound.

- Multiple verbs can be cool, but may clutter your sonic space.

- If the mix sounds dense or cluttered, employ some panning or EQ to your verb returns to regain clarity in your mix. 

- DO NOT feed an FX return back into its own send, lest ye create a feedback loop that could open a black hole and swallow the entire sonic universe!

 

Until Next Time... Happy Recording & Mixing, My Friends!

 

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Apaulo Productions, USA
+1 (804) 349-6659

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