Families place great importance on the qualifications and expertise of staff looking after their loved ones.
Age UK's Care Home Guide Checklist suggests that prospective residents inquire about staff qualifications and specialised training in areas like stroke, dementia, and Parkinson's disease.
To demonstrate your organisation's commitment to staff training, consider showcasing staff certificates or highlighting CPD accreditation in your newsletter, so you can confidently respond to any related inquiries.
