The Audience Alliance Has Arrived 💪

IDFREE INSIDERNEWSLETTER
APRIL 2023

THE AUDIENCE ALLIANCE HAS ARRIVED!
 
The Audience Alliance is a new network of some of the best developers and data providers in the programmatic market - reaching the Nordic region and EU - that offers publishers the ability to work entirely with first-party cookies and first-party data.

CRUMBLING 3P COOKIES
 
"It's a safer way to work with data", 
says Martin Bergqvist, CEO of Brain Nordic to Dagens Media in an interview about Audience Alliance.
 
The Audience Alliance is a new network 
of some of the best developers and data providers in the programmatic market - reaching the Nordic region and EU. 
 
All Alliance members are dedicated to building new stable grounds for publishers as the 3rd party cookie era is ending.
 
Together in alliance, we take responsibility for our part in growing back a "data healthy" programmatic ecosystem. 

PLUG 'N PLAY SOLUTION
 
Today, Audience Alliance offers publishers and ad networks with their own inventory a plug 'n play solution that is loaded with ready-to-use audiences.
 
This is made possible through a quick and secure integration with platforms that publishers already work with - typically
 Pubmatic and Adform.
 
We at IDFree.com are indeed excited about providing new & known publishers with consumer insights for their data offer.
 
We can help you get started - without starting over in a new user platform!

You are very welcome to reach out to Göran Eklöf or Gunnar Kihl to hear more.

Audience Alliance : Adform | BRAIN.MEDIA | Global Data Resources | IDFree.com | InsightOne | Kantar | Mosaic™ Lifestyles | Nordic Data Resources | PubMatic | Strategic Audience Map

UPGRADING AUDIENCE LISTS
 
 We are in the process of upgrading our collection of country-based audience lists.
 
We try to make them even more useful to you and/or to present to your clients as a relevant sales tool. 
 
To keep you in the loop here is a first look at what you can expect. Comments are welcome to our Marketing team.
 
Germany 2023 - PDF version
 
Find all of our current Audience Lists here - including our LL-data for 19 countries.

INDEPENDENT ALTERNATIVE
 
"We’re very happy to collaborate with IDFree.com and provide Nordic marketers with a 100% independent alternative to the existing targeting offerings. Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets."
 
- Pierce Cook-Anderson
Managing Dir. Northern Europe, Equativ 

INDUSTRY NEWS 
 
LinkedIn Shares New Insights into the Latest Tech Marketing Trends
  
CTV Advertising Spending Holds Lessons for Brands 
 
 Microsoft Drops Twitter from its Social Media Management Platform
 
Google to Bolster Ad Campaigns with Generative AI

GEN Z LIKELY TO KEEP BUYING 
 
Based on a survey of 500 consumers in the US, performance marketing company Wunderkind reveals that "the younger generation isn’t phased by the economic downturn...only 22% stating a need to reduce discretionary spending."
  
Read the full article in AdAge.
 
Ping us anytime for a talk about how to target Gen Z with 100% data privacy.
         .

Book a Call Back from an IDFree.com rep. by leaving your phone number in our secure form.

YOU & IDFREE.COM You can have/have access to privacy-safe targeting with a company account. 

With IDFree GO! you can now activate TGI-audiences on multiple marketing channels in minutes - not days or weeks!

.
Please log in to stay/become familiar with IDFree practices if you build audiences yourself. 
 
You have unlimited access to test reach-precision combinations. Go ahead and play around with all the categories.
. 

Do you need to re-activate your company account?  Please reach out to us.

GET INTRODUCED
 
We offer you a short introduction to IDFree.com as research & targeting tool.
 
The link opens a calendar where you can request a day & time for a single or group web introduction.
Book IDFree.com Demo Here

ABOUT IDFREE.COM
 
idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences.

Activate the one and the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, The Trade Desk, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, and DOOH.

ARCHIVE
We collect all issues of the newsletter in this archive - in case you are looking to see more/find articles and news.

UNSUBSCRIBE
Please click on the link at the bottom of this email. Once you confirm, your email address is automatically removed.

This email was created with Wix.‌ Discover More