IDFREE INSIDER

NEWSLETTER

JANUARY 2023

KANTAR TGI AUDIENCE ACTIVATION IN JUST A FEW STEPS

We are beginning to see the contours of our valuable partnership with Kantar and Nordic Data Resources as more and more marketers want to know about the integrated activation tool: IDFree GO!

 

Together, we offer a direct digital bridge between consumer research and activation on all major marketing channels and platforms incl. SoMe.

What sets our activation tool apart, is the few steps:

1) From Kantar TGI* consumer data combinations to

2) Approving audience & budget, and instantly pushing data to IDFree.com then

3) Activating the same audience on multiple channels and platforms with IDFree GO! (currently in four Nordic countries).

See more. Download pdf. Watch the webinar.

 

(*TGI is a trademark owned by Kantar. In the Nordic market, the TGI's are Forbruker & Media in Norway, Orvesto in Sweden, Mind in Finland, and Index Danmark) 

Do you build or buy audiences from other trusted data sources than Kantar TGI? Let's talk!

A NEW SPRING IN OUR STEP

 

Our website idfree.com has a new look 'n feel and a strong focus on the prime partnerships we are a part of.

 

Check out the Partnerships page and see if your company's short presentation is copied how you like it. Have changes? Please send to janne.larsen@idfree.com

EASY SEAMLESS INTEGRATION

 

"Addressing concerns around privacy is paramount to the continuing growth of the programmatic eco-system, and to BidTheatre. Thanks to the integration with IDFree.com, our clients get the ability to easily build high-performing cookieless audiences and seamlessly export them for activation in our platform."

 

- Marcus Johansson

CEO & Founder, BidTheatre

INDUSTRY NEWS
 

Meta Fined $414 Million, Forced to Change its Approach to Ad Personalization in Europe

 

OOH future is bright, fueled by programmatic, mobile, metaverse

 

Google Calls In Help From Larry Page and Sergey Brin for AI Fight 

AI-GENERATED AD SCRIPT

 

In the words of Ryan Reynolds: 

"That is mildly terrifying...but compelling".

 

The Mint Mobile ad he is featured in is said to be the first to use ChatGPT for an AI-generated script in such a fashion.

 

Read the full article in Marketing Dive.

 

YOU & IDFREE.COM

 

You can have/have access to privacy-safe targeting with a company account.

With IDFree GO! you can now activate TGI-audiences on multiple marketing channels in minutes - not days or weeks!

Please log in to stay/become familiar with IDFree practices if you build audiences yourself.

 

You have unlimited access to test reach-precision combinations. Go ahead and play around with all the categories.

 

Do you need to re-activate your company account? Please reach out to us.

GET INTRODUCED

 

We offer you a short introduction to IDFree.com as research & targeting tool.

 

The link opens a calendar where you can request a day & time for a single or group web introduction.

Book IDFree.com Demo Here

ABOUT IDFREE.COM

 

idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences.

Activate the one and the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, The Trade Desk, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, and DOOH.

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