Hey 👋 - Swapratim here.
Happy Saturday to 350 motivated XR enthusiasts.
In my 10th newsletter, here's one tip to grow your side hustle with strong revenue source using Web based AR.
Today's issue will take about 2 minutes to read.
Enjoy 👇
Today I'll explain what could be the most potential industry to adopt WebAR and you can easily get your first customer there.
# Find customers who spend most in marketing
Consumer and packaged goods industry has avg. marketing budget of 24%. This is equivalent to USD 1938 billion by 2020. Certainly a huge effort is spent on product marketing and churning new customers from the digital and print campaigns.
But there's a huge gap in this industry which makes it number one candidate for adopting AR campaigns fast to improve situation.
What is it?
Considering all industries, Consumer and Packaged goods probably have the least amount of information about their customers.
WebAR offers enormous untapped potential for brands to revolutionise their packaging to connect customers.
# Sell your WebAR service with these 9 pitch points:
Follow the 9 guidelines to revolutionize packaging advertisement and marketing for consumers.
1. Make packaging more data driven and measurable with AR
2. Improve frequency of consumption through AR packaging
3. Extend the design area limitation on packaging using AR
4. Increase social engagement & sharing to increase reach
5. Update packaging using AR without need for a reprint
6. Increase brand engagement with interactive content
7. Using AR on packaging for product visualisation
8. Using AR and packaging for lead generation
9. Using packaging to drive sales
