When companies embark on their journey to becoming customer centric it can seem overwhelming. Change requires time and people intrinsically like to avoid it.  Check out the round-up of this month’s content below to help you reinforce customer centric thinking at your organization.

Recommended

• The Power of Quick Wins Along the Journey to Customer-Centricity

• Don't Slip Back into Bad Habits, Reinforce Customer Centric Thinking

• The Critical Role Customer-Centricity Plays in Driving Revenue

What we're reading

• Forbes: The Value of An 'Outside-In' Strategy

• Inside-out Versus Outside-in - What's the Better Strategy?

Here's what else you need to know

• CS in Focus is hosting the next event in its quarterly series, CS & Operations on September 5 at Uberflip in Toronto.  Don't miss what will sure to be a informative day of knowledge sharing amongst the CS community.  Register here to attend.

• Attention CS community in Europe:  Customer SuccessCon 2019 - The Profitability Blueprint will take place in London on September 10.  This is a great opportunity to meet with peers in the industry to hear how different companies are navigating the challenge of revenue ownership and clarity between Sales & Customer Success.

• Hold the date:  November 26-27 for SaaS North in Ottawa, Canada's largest SaaS conference for scaling up.

““With DesiredPath we've been able to better understand the customer's perspective, which has brought more empathy, awareness and strategy to our day to day operations.” Eli Johnerson, Pushpay

That's it for now.  See you back next month!  Until then, please feel free to say hi to us on Twitter or LinkedIn.  And if there are specific topics you'd like to see on the DesiredPath blog, or if you'd like to contribute content, feel free to send your request to get@thedesiredpath.com.