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#19 October 2022

DOORS OPEN FOR DOOH

Today, programmatic Digital Out Of Home (DOOH) is one of the fastest-growing and most impactful mediums in advertising.

 

Brands and agencies can now activate digital screens at the right times & places to reach the right audiences as they move throughout the day.

Global Data Resources provides ID-free audiences to an increasing flow of brands and marketers who are DOOH targeting.

 

And we are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.

CONSUMER INTEREST

DOOH benefits location owners and advertisers looking to engage customers/ consumers and extend the reach and effectiveness of marketing messages.

 

By supporting accessible DOOH activation, we help the integration of a marketing channel with enormous consumer interest. 

ONLINE OMNICHANNEL 

As transparent audience providers to many marketers, GDR and IDFree.com can guarantee 100% data privacy by relying only on privacy-first data models.

 

To see scalable programmatic DOOH DSP activation in all larger markets is genuine progress for all of us planning online omnichannel campaigns.

 

Ping us anytime for a talk about what DOOH can do for your/your clients' ad strategy.

PROGRAMMATIC DOOH

DEMANDS AUDIENCES

 

"We experience a big demand for our ID-free audiences as more brands embrace the dynamic DOOH channel. It echoes how relevant our privacy-safe data are as the larger DOOH players must be able to offer effective audiences for advertisers to get the right reach in return. Like several DSPs, we contribute to safe and easy DOOH activation as it's vital to successful online omnichannel targeting."

 

Per Kristian Tandberg

Managing Director at

Global Data Resources

TRANSLATE RESEARCH INTO

ONLINE TARGET GROUPS

Research takes time and money. It should be used and activated.

Have a look - and perhaps give a thought to where your valuable insight ends up.

 

As owner and developer of IDFree.com, Global Data Resources helps clients & partners translate research into reliable online target groups - cookieless and 100% privacy-safe.

 

Please reach out to us for a talk.

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YOU & IDFREE.COM

 

You can have/have access to privacy-safe targeting with a company account.

 

Support your privacy-first strategy by relying on our country-based socio-demographic data. 

Please log in to stay/become familiar with IDFree practices. You have unlimited access to tweaking your audience's

reach-precision combination.

 

idfree.com enables you to gain the all-important insight into your campaign performance before (!) you activate it.

 

Do you need to re-activate your company account? Please contact us.

NEWSTICKER

 

Google faces €25bn lawsuit in UK and EU over digital advertising

 

How Gen Z breaks marketing’s cultural mold

 

Vistar Media, Place Exchange announce interoperability for pDOOH

DATA PARTNERS

 

Data transparency, data ethics, data privacy are keywords to us and our

quality data partners:

Kantar

Nordic Data Resources

TransUnion

 

Reach our Partnerships Director

GET INTRODUCED

 

We offer you a short introduction to IDFree.com as a research and targeting tool. The link opens a calendar where you can request a day and time for a single or group web intro.

 

Book IDFree.com Demo

ABOUT IDFREE.COM

 

idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences.

Activate the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, and DOOH.

 

Check us out on LinkedIn

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