Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification
A trend of corporate slimming is becoming a common sight in the American business landscape. When companies initially create their brand name, they often opt for descriptive names, eager to help consumers identify their category and industry. But as the world evolves and the customer base changes at warp speed, these brands need a facelift – something sleek, modern, and digitally versatile.
"We're witnessing the rise of short, snappy brand names everywhere, and it's not by accident. This trend aligns with our desire for simpler graphic and logo designs. The tiny tiles on our smartphone screens don't allow much room for lengthy names. If you can fit one word, you're winning."
Our latest blog post takes a look at the trend of reducing words and even tossing vowels as brand look for captivating and easy to trademark new names.
Read the blog post here.
