There is a lot of buzz surrounding Connected TV | Over The Top TV. It is hard to keep track of it all, that is why we send out this monthly newsletter. Our goal is to provide you with the up to date relevant information, inspired you to look deeper into CTV | OTT, and empowered you to make more informed decisions.
Which Streaming service is best?
Compare the top 5. Hulu Live TV, YouTube TV, Sling, PlayStation Vue, DirectTV Now. They cost $20 per month
connectadtv.com/blog/top-5-ctv-ott-streaming-services-compared
Business & life wisdom collected and shared by Sam
1. Every success is built on the ability to do better than good enough.
2. People change and forget to tell each other.
3. Ten people who speak, make more noise than ten thousand who remain silent.
4. Knowledge earns power. Character earns respect.
5. Life can only be understood backwards, but it must be lived forwards.
6, The question is not "Who is going to let me?", it's "Who is going to stop me?"
7, How little a thing can make us happy when we feel that we have earned it.
8, Your mind is a sanctuary into which nothing harmful can enter except by your permission.
9, Courage is fear holding on one minute longer.
Like a runaway train, CTV | OTT continues to gain momentum.
According to data from YouGov Profiles, one-third (33%) of Americans don't have cable or satellite TV. That number is slightly higher for consumers aged 18-34 – 37%. Furthermore, 23% of all US adults are currently considering ending their cable subscription, which could translate into good news for streaming companies
connectadtv.com/blog/like-a-runaway-train-ctv-ott-continues-to-gain-momentum
63% of US households with Wi-Fi streamed video content on OTT devices in February. See chart
connectadtv.com/blog/63-of-us-households-with-wi-fi-streamed-video-content-on-ott-devices-in-february
Think Roku is a hardware company? Think again.
Q1 2018 revenue 61.5M hardware, 75.1M advertising, and and licensing. Roku Chief Financial Officer Steve Louden tells TheStreet "Not only do we believe that all TV will be streamed, [the trends are such] that all TV advertising will be streamed."
www.connectadtv.com/blog/think-roku-is-a-hardware-company-think-again
Millennial parents tend to be educated, have above-average household incomes, and are brand loyal.
Will shop a brand or retailer first.
Will purchase even if there is a more convenient option.
Loyal even if there is a cheaper option.
www.connectadtv.com/blog/millennial-parents-surprisingly-loyal
The IAB & MRC- ad viewability standards are a bad joke.
50% of a digital display advertisement in view for 1 second
50% of a Video advertisement for 2 seconds
Click here to see the tough truth. If partially seen ads drive business what can fully viewed ads do😊
connectadtv.com/blog/the-iab-mrc-ad-viewability-50-of-a-digital-display-in-view-for-1-sec-video-for-2-sec
Shoppers choose desktop over smartphones. See chart connectadtv.com/blog/online-shoppers-choose-desktop-over-smartphones
Want speedy internet, keep your Comcast cable bundle. Comcast tries to slow cord cutting by tying cable bundle to speed increases. See article
www.connectadtv.com/blog/want-speedy-internet-keep-your-comcast-cable-bundle
It has been said, " People don't care how much you know, until they know how much you care". Sharing knowledge is caring, so please contribute to our growing ConnectADtv blog community.
Still want more information? We are always available for a conversation 727-580-4857
