Amplify by New Intent

What a Year!

Ten talks advocating diversity, equity, and inclusion across three continents, three international roundtables welcoming associations, destinations, marketing agencies, and agencies from across the world, and the launch of the VisitBritain DEI Pathway that has received excellent feedback with one organisation describing the report as 'one of the most comprehensive reports on DEI for events! A must-read for every #eventsprof.'
 
Thank you for your participation and support over 2023. We have an exciting 2024 planned and can't wait for you to join us as we meet with new intent. 
 
 A very Merry Christmas and a very Happy New Year to you all. 
 
Rory Archibald
Founder, new intent

The Boycott Question new intent was asked to write an article for M&IT Magazine on the increasing industry conversations and opinions on boycotting destinations that infringe on human rights. 
 
Boycotts are not always the answer, but new intent believes the industry must not follow one path and realise that when appropriate, boycotts are the only way to stay true to your diversity, equity, and inclusion values. 

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Between the Sessions Podcast 
new intent joins Between The Sessions, presented by The Palm Beaches, for a conversation about DEI, sustainability, and how those principles impact the meetings industry. Rory also details the United Nation’s Sustainable Development Goals and gives insights on how these different elements can be implemented in the meetings and events industry. 
 

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2023 DEI Roundtable Outcomes In 2023 new intent conducted three international roundtables in three countries, here are the outcomes that will be used to curate our work in 2024.

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