Photo: Dr Gordon Brown of Tassie-T/Dry Ideas; credit: The Mercury
Exploring Brand Tasmania
What is the role of place in an artisan product?
The Australian Tea Cultural Seminar is proud to present a panel of three Tasmanian producers as part of its seminar program this year.
Hailing from the tea (Dr Gordon Brown), spirits (Kristy Booth-Lark) and honey (Peter Norris) industries, these panellists will discuss the artisan nature of their work and explain how Tasmania has given their respective products unique properties.
They will also share their thoughts on the value of ‘Brand Tasmania’ and how they leverage place in their marketing. This panel will draw parallels with terroir in the tea industry and how place and origin shapes both the product and the culture around it.
Brand Tasmania will be on at 9.30am on Day 2 (Sunday) of the seminar.
Our panellists:
Dr Gordon Brown
Founder of Tassie-T/Dry Ideas
Dr Gordon Brown is a horticultural scientist who, in the mid-1990s with fellow scientist and wife Jane Brown, started the world’s southernmost tea plantation in Allens Rivulet, Tasmania after discovering the state had the perfect climate. Harvested and processed using innovative repurposed machinery, Tassie-T leaves become green, black and oolong teas.
He also conducts research for, and consults to, agribusinesses as the founder of Scientific Horticulture.
Kristy Booth-Lark
Founder of Killara Distillery
Kristy Booth-Lark is the owner and head distiller at Killara Distillery, which produces boutique handcrafted whisky and other spirits. As the eldest daughter of Bill and Lyn Lark of Lark Distillery, Kristy represents the second generation of Tasmanian whisky pioneers and has been involved in the industry since her teens.
She is also the founding president of the Australian Women in Distilling Association, which started in 2017.
Peter Norris
Founder of Heritage Honey
Peter Norris is a fifth-generation Tasmanian who started his career in the automotive industry, running a London VW-Audi garage. As a hobby he kept beehives until varroa mites wiped out all but 25 hives. In 1999, he returned to Tasmania and, while defending leatherwood from forestry operations, started the commercial hive which became Heritage Honey.
He has held the position of president at the Southern Tasmanian Beekeepers Association since 2008 and is also vice-president of the Tasmanian Beekeepers Association.