Dear friends, it is a great pleasure for me to write to you again as we wrap up 2021. I hope you have had a great year like we do! The "new normal" is not so new now, and many of us have adopted new working style, lifestyle, and probably picked up a new hobby or a new skill. If you do, Congratulations! For us at WASABI Creation, we continued to do what we do best: Creating awesome projects between Singapore and Japan. As everyone is still eagerly waiting for VTL to Japan, we continue our projects online and it has been awesome! We even started a new business division early this year, which we will announce sometime in 2022. |
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Virtual Learning Program in Singapore Online Entrepreneurship Workshops for Japanese University Students February, September, November 2021 As the restrictions for international travel continue, our Online Entrepreneurship Workshops continues to work with university students in Japan throughout 2021. Over 100 students had joined our program from various universities in Japan this year, while our trainers in Singapore guided them through different stages of the startup process from ideation, solution, prototyping, customer validation, and pitching. Similar to last year, the programs were all conducted in English, and the students also participated in discussion and pitching presentations in English. We saw that students are getting more confident in communicating in English and using English a tool instead of merely another school subject. While the students worked on various issues in Japan based on the united nation sustainable development goals (UNSDGs), such online overseas program gave them an international perspective to their startup ideas. |
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Virtual internship & Lectures Overseas education & internship program for students from India January, July, November 2021 Every year, WASABI Creation hosts several groups of students from India for their overseas education & internship program in Singapore. Although boarders continue to be closed, we have extended our online program for this year as well. We hosted various groups of students from India who are eager to learn new things beyond their schools and country. Over a week-long program, the students worked in groups on research and making proposals to 3 Singapore SMEs in areas such as business development, overseas market expansion to India, Indonesia, and Japan. We hope we can host the students in-person in Singapore soon as Vaccinated Travel Lanes are opening up between countries. |
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Project Consulting: Influencer marketing, Consumer trends, New market entry Bridging Japan & Singapore for businesses 2021 Despite cross-boarder businesses have become very difficult in the past two years due to the pandemic, it is heart warming to see Japanese companies and the government are still keen in doing businesses in Singapore. We have spoken to many Japanese companies, and some government departments who are working on digital solutions to promote their products & services, such as influencer marketing. We have gladly shared our views and advised them on the recent consumer trends and outreach strategies to Singapore customers. Many of them are also planning their next moves once travelling between Japan and Singapore is possible again. We have also successfully assisted some Japanese companies in incorporating their company in Singapore, in order to get closer to their clients and suppliers in Southeast Asia. |
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Influencer Marketing: Bringing International Brands to Consumers in Japan Digital experiences of the latest tech products 2021 This year is a big year for influencer marketing at WASABI Creation. We had the opportunity to work with various international brands by introducing their latest tech products to the consumers in Japan with the support of many talented influencers and YouTubers. These tech products include healthcare, wellness, education, lifestyle to name a few. Here are a couple of the YouTube videos we have worked on together with some gaming influencers and tech influencers in Japan. The pandemic has driven businesses to go online and so do we. On the bright side, it allows us to do more and become more creative and efficient in creating content in the digital space, and reach out to everyone at every corner of the globe. |
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I realised I have become more optimistic and "chilled" in 2021. Looking back in 2020, I called it a "Lost year", complained about wearing masks and fogged up my glasses, my Singaporean passport became useless, etc... Now, I have learned to live with it, learned some life hacks on YouTube, Stay calm & Chill. There are still many things for us to put our focus on. And if you have also found your focus, I am happy for you. Looking back, I feel lucky to have worked on all these projects with many supportive friends and partners. My most sincere appreciation to all of you! Moving forward, I hope we can go for some VTL trips together in 2022 (JAPAN!!), and continue to keep the world spinning. |
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Wishing you & your family a happy year end, a great 忘年会, Merry Christmas, & see you next year! Tong CF WASABI Creation |
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WASABI Creation is boutique consulting company supporting businesses in market entry to Japan, Singapore, and Southeast Asia. We provide business advisory, market research, local support in trade shows, business matching, events, as well as marketing in the form of events, digital, social media, and influencers. For enquiry: hi@wasabicreaton.com |
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