Come what May...

Come what May...

Come what May....(yes, I've used a play on words for this month's newsletter headline)
 
I saw Moulin Rouge at the cinema when I was fourteen and fell in love and haven't looked back. For adolescent (and adult) me, it checked a lot of boxes. Visually stunning, awesome music, gorgeous leads, completely over-the-top - what's not to love? I was looking for idioms or proverbs for May and came across a site giving phrases. And this one was there - Come what may... and I was suddenly a teenager again and in love with Ewan McGregor. But I digress...
 
You may or may not connect with my love of hyperbolic musical cinema, but connection is what I'm focusing on this month. Like what I did there? Check out these different ways of connecting with your audience. Are there any that you love that I've missed?

Brand strategy

Connecting with your audience - know who you're talking to.  
 
To connect with someone, you need to understand them. So the first step is getting to know your audience. This blog is an oldie but a goodie.

Read my tips

Brand strategy

How well do you know me?
 
Brand archetypes are a fun way of exploring the identity of your brand and how to approach your audience. Does anything in here surprise you about me?

Read the blog

The Alkimie Collective

Content that connects & converts
 
Each of our Alkimie team members has something special. Would you like to get to know Diane better? Discover how she started her own business and what thoughts she has for others. 

Read the blog!

#TipOfTheMonth

5 go-to-market recommendations for marketing leaders
 
A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage. It can include new product launches, rebranding a product or introducing an existing product to a new market. Here are five recommendations on how to get your GTM strategy off on the right foot.

Get the tips

About me
 
It rained a LOT at the beginning of the month. I am super excited now to be able to get out into my yard and get to work. This is one of my Perfect Purple Crabapple trees, in honor of which I named my company way back when. 
 
Last summer we built some raised beds and I'm looking forward to finally planting them and hopefully being able to eat some of my own vegetables! This year I'm also experimenting with annuals to brighten things up a bit. 
 
You can follow my gardening journey on my Instagram! You'll also see photos of our ongoing landscaping, house renovation and exploring.

See you next time.

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