In the Throne Room of Advertising, TV4 Reigns |
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TV4 offers its advertisers a targeting model that is stripped of individual data. |
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Sweden's number 1 choice by advertisers is TV4. In the vast world of advertising, where data is king, TV4 (reaching over 40% of the Swedish population) has emerged as a champion of insights, opting for a targeting model that strips away individual data...much like the White Walkers in Game of Thrones would strip away the identities of their fallen foes! By partnering with NDR, TV4 supports its advertisers with data enriched with geo- and sociodemographic insights and a tool to reach their relevant audiences with respect for privacy. To Dagens Media, TV4's sales director Rikard Sjöberg says: "By connecting first-party data down to postal code level with NDR's data, we get a much higher hit rate, maintained reach and higher efficiency in the campaigns. NDR is very skilled and has the data that many companies look for."
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NDR provide TV4 advertisers with ethically sourced audience data. To help advertisers - who are challenged by Google’s phase-out of third-party cookies for tracking user behaviour - TV4 offers advertisers a targeting model that is stripped of individual data. NDR's VP Partnerships and Country Manager in Sweden, Göran Eklöf says: "Welcoming TV4, one of the leading publishers in the Nordics, on this important journey provides both new insights about consumers and new solutions for audience activation to the many advertisers in the TV4 universe." Through this partnership, TV4 will enrich its existing viewer data with NDR’s geo-based lifestyle data, providing advertisers with more precise and respectful targeting capabilities and a better understanding of their audiences. See the official message in Swedish. . |
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Three women. Same Age. Very Different Lifestyles. Or how to avoid the pitfalls of personalized advertising, where consumers can feel targeted and scrutinized. |
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When you understand lifestyles, you get to know your audience in multi-layered detail. Mosaic™ is the magic you need! Mosaic™ Lifestyles is the world's leading market segmentation solution. With Mosaic™'s insights into consumer lifestyles and Nordic Data Resources' neighbourhood data, advertisers can create targeted marketing campaigns that reach their Nordic audiences with respect AND laser precision. |
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With the cookie deprecation underway, agencies & advertisers are shifting their attention to identifying audiences, testing AI and expanding data tools to prepare for the changes. They could also talk to us and make it easy on themselves 😊 |
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More Questions Around Google’s Privacy Sandbox |
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IAB Tech Lab is preparing to publish its Privacy Sandbox analysis, a project with input from +60 companies over several months. Anthony Katsur, CEO of IAB Tech Lab, points to the massive changes underway in the ad industry’s value chain while also calming the concerns: . "There are still a lot of constituents that don’t know how it works with open questions around what critical use cases the Privacy Sandbox supports. It’s not just a replacement for cookies; what Google Chrome has built is effectively an SSP and an ad server into the browser." Read the full article on Digiday. |
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"We’re very happy to collaborate with IDFree.com and GDR, a trusted partner who's widely recognized for its footprint on enriched audience data in the Nordics, and to provide Nordic marketers with a 100% independent alternative to the existing targeting offerings. Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets."
- Pierce Cook-Anderson Managing Dir. Northern Europe, Equativ |
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When consumer insight analytics meets responsible geo data, you get a perfect view of who-where-what to target. Please reach out to get more intel. We hear that they are open to audience topic suggestions if you have them? Gunnar Kihl and Göran Eklöf . |
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Publicis to invest 300 million euros in AI plan over next three years Publicis recently said it plans to integrate AI further into its current platform model. The connection of every individual in the company to an entity called "CoreAI" is to begin in the first half of 2024. "CoreAI is based on the data we have acquired, but also the ones that we have built over this past decade," said CEO Arthur Sadoun. Half of the 2024 investment will be used on training people and recruitment. The other half will be dedicated to tech, licences, software, cloud infrastructure. Read the full article on Reuters. |
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Are you looking for an introduction to how to build audiences from more than 300 category variables and activate them while you have a cup of coffee? Then book a free IDFree Demo Just fill in your contact details and request a day/time slot in our calendar. . |
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